Vlog #172: Lior Krolewicz On PPC Software & Issues With Google Ads Automation

May 9, 2022 - 8:01 am 0 by

Lior Krolewicz

In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company, how he focuses on customers over his own business growth. He would like to grow but he first needs software to help facilitate that. He has a ton of data and he wants to build software to bring a lot of that data to light and not all the tools out there do that properly. So it is about using the data to find the problem and you can do that with math, if you know how Google Ads works. He has a passion for this software bit and it is amazing to see that.

We then spoke a bit about automation with Google Ads and how often you set up conversions incorrectly, the conversions aren’t there for the AI to work properly. But when you dig into the campaign, you often see a lot of waste with automation. So then he may decide to pull it all out and then decide to handle to manually. There are a lot of folks who set it and forget it and that is a huge mistake. Lior explained budgets are important but if you can base budgets based on ROI, then it gets fun.

He deals with a lot of clients who were burned previously and he loves helping those businesses get back on track and then scale their growth over time. Lior did admit, automation can work, and he even says you should try it. He loves beating the AI and if he does not, the data he gets from it, is valuable. But more often than not, he can out perform the AI for the client. We then spoke a bit about ROI and costs and acquisitions and other metrics.

We also briefly spoke about the mass disapproval issue that happened a few months ago with Google Ads. He is concerned about those ads losing the history of the ads but he is not as concerned about it as he would have been in the old days. He then shared some bad examples of Microsoft Advertising doing weird things with keyword matching.

Learn more about Lior Krolewicz on LinkedIn, @yaelconsulting or at YaelConsulting.com.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am
Google

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am
Google

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Another Google Search Console Crawl Stats Data Gap