Vlog #121: Mike McPeak On SEO In A Low Tech Space & Markets With Low Volume Keywords

May 24, 2021 - 6:51 am 0 by

Mike McPeak

In part one we spoke about learning SEO on the job and then here spoke about about the topic of doing marketing and SEO for a company that is in a low tech space. He said a lot of it was not just about basic technical SEO on his web site but also the content. They just needed to start off writing content, starting with basic content and then getting more and more technical over time. Mike said the space was not competitive at all but at the same time, getting started was hard. Once they started, it became easier and the more detailed and unique the content became. They even got into doing 3D walkthroughs of their products and more. Sadly, Mike never blended any of the flatbed trucks, not yet at least.

Mike McPeak then explained how his industry has really low search volume. But it only takes a few customers to click and covert to have a big win. The problem with the words they target is that there is overlap with movie trailers, which are obviously not in the same realm of trucks. So they use a lot of longer tail keywords and also a ton of negative keywords to make sure to find the right searchers.

He also told a fun story about how there was a huge spike in searches for flat beds because there was some new Fortnight challenge that resulted in a huge incense in searches for that keyword phrase.

It was a very fun chat and Mike is a super nice and smart individual.

You can learn more about Mike McPeak on LinkedIn or @seo_sitch.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 23, 2024

Feb 23, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Feb 23, 2024 - 8:01 am
Google Ads

Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands

Feb 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: You Decide What Old Content Is Helpful Or Not

Feb 23, 2024 - 7:41 am
Google

No Joke: Google Is Paying Reddit For More Content, More Often

Feb 23, 2024 - 7:31 am
Google Ads

Google Ads API Version 16 Now Available

Feb 23, 2024 - 7:21 am
Previous Story: Punctuation After A Link Bad For Google Ranking? Nope.