Search Buzz Video Recap: Google Penguin 4.0 Recoveries, AMP over Apps, Local & AdWords

Sep 30, 2016 - 9:13 am 0 by

This week in search I covered a lot more around the Google Penguin 4.0 launch. The impact five days after its launch was minimal to ay the least. The recoveries supposedly started on Wednesday afternoon and will take a few days to roll out. The algorithm probably rolled out in part before the 23rd and then in several parts after. Penguin 4.0 is real time but also it devalues versus demotes and I get into those details. Google said Penguin 4.0 was one of their nicest launches. Google said expect one thing, that Google will continue to have the search results change. Google began showing AMP results on desktop by accident and it broke the web for an hour or more. Google told SEOs to stop fussing about redirects. Google said the app indexing ranking boost is still in play even with AMP around. Google added science datasets to the structured data support. Google is showing green checkmarks emojis in the search results. Google said at SMX they restricted the keyword planner because of bad actors, did he mean SEOs? Google AdWords has a new site links format they are testing. Google My Business added recommendations for hiring third parties. Google My Business updated their API. Google’s I’m Feeling Lucky button is broken. Google celebrated their 18th birthday this week. That was this past week in search at the Search Engine Roundtable.

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