Google: App Indexing Ranking Boost Still Valid Regardless Of AMP

Sep 29, 2016 - 7:56 am 0 by

Mobile5 Google 640

Last week we broke some very important news, that AMP pages will trump app deep link results in the Google mobile search results.

That means users of this site that search in Google who have our app, since we have both AMP pages and native iOS and Android apps that deployed App Indexing, will currently and now for the foreseeable future will be served the AMP page. They will not be able to click from the mobile search results and get to a specific article on this site. At least that is what Google told us and said is how it is going to be for the future.

So I asked the Googlers, specifically Mariya Moeva about this. I asked what happens to the app indexing ranking boost Google promised us less than a year ago?

She responded "the ranking boosts remain for (1) installed app and (2) great user engagement through API, regardless of AMP."

click for full size

I am not sure how that works? Will my AMP pages get that ranking boost instead? When will Google ever surface the content in my app and link to that content directly to my app if AMP pages will trump app deep link results in mobile search?

Is Google going to show deep links from the native search app? I doubt it. So what is going on here?

Google told me on Search Engine Land that they "have found that AMP helps us deliver" on a better user experience "because it is consistently fast and reliable." Google added, "AMP uses 10x less data than a non-AMP page." Google told us that "people really like AMP" and are "more likely to click on a result when it’s presented in AMP format versus non-AMP."

So again, is Google going to give my AMP pages the app indexing ranking boost? I mean that makes no sense. So what is going on?

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2024

May 20, 2024 - 4:00 pm
Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Previous Story: Google Local Pack Testing Nearby Large City