This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads. Google also released an Indexing API, which right now only works with job posting URLs, they don’t have plans to expand it. Google Search Console added a new tool called the URL inspector tool, which is rolling out now. Google said the new Speed Update which is coming soon will grade speed on a gradual scale, which is unlike the old speed algorithm. Google says they ignore links in press releases. Google said all URLs in the Google index have a canonical URL. Google is showing “must include” in some search results snippets. Google knowledge panels can now be verified by the owner. Some Google knowledge panels are looking more and more like featured snippets. Google local pack is showing a filter for “your past visits,” also filters based on your queries which is cool. Google My Business has a new insights analytics report for subjective attributes. Google My Business said they launched performance cards, which is really old. Google sent me a indoor GPS beacon from Project Beacon. Google’s Danny Sullivan said he might work on a search engine style guide. Google AdWords added a new words and ad group shift cards to the overview page. Bing Ads is now powering their automate extensions using AI. And Danny Sullivan was profiled by CNBC about his new role at Google. That was this past week in search at the Search Engine Roundtable.
Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
For the original iTunes version, click here.
Search Topics of Discussion:
- Google Rebrands AdWords To Google Ads After Almost 18 Years
- Google Releases Indexing API, Well Just For Job Posting URLs
- Google On Expanding The Google Indexing API
- New Google Search Console URL Inspection Tool
- Google Search Console URL Inspector Tool Is Still Rolling Out
- Google's New Speed Update Works On Gradual Scale; Small Improvements Matter
- Google: We Ignores Most Links Within Press Releases
- Google: Every URL Indexed Has A Canonical URL Assigned
- Google Snippet Shows "Must Include" When Query Doesn't Match
- Get Google Knowledge Panel Verification
- Some Google Knowledge Panels Looking More Like Featured Snippets?
- Google Local Pack "Your Past Visits" Filter
- Google Shows Dynamic Filters On Local Pack Results
- Google My Business Launches Subjective Attributes In Insights
- Performance Card In Google My Business
- The Google Project Beacon - Did You Get Your Beacon?
- Google's Danny Sullivan Considers Writing A Google Guide to Search
- Google AdWords Overview Page New Words & Ad Group Shift Cards
- Bing Ads Automated Extensions Are AI Powered
- Danny Sullivan Profiled In His New Role At Google By CNBC
Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!
