Google AdWords Overview Page New Words & Ad Group Shift Cards

Jun 27, 2018 - 8:23 am 0 by
Filed Under Google Ads

Google Adwords

Google said on Google+ and Twitter that two new cards have come to the AdWords overview page for advertisers. Google has brought New Words card and Ad group Shifts insight card to the overview page.

New words card

This card shows you new words that people used while searching and finding your ads on Google.com. If you use broad match keywords, your ads run when people search for relevant variations of your keywords, even if the variations aren't in your keyword lists.

Based on this insight, you may want to consider adding these words as keywords or negative keywords, or changing your keyword match types.

Ad group shift card

This card lets you know when there’s a significant change in the cost of an ad group as a percentage of its campaign's cost. For example, if most of your cost used to come from one ad group within a campaign and that has changed recently, you'll see this card appear.

Based on this insight, you may decide to take action by moving the new leading ad group into its own campaign, changing how you bid, or review changes you made to this campaign or ad group.

New Word Cards

Forum discussion at Google+ and Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google goo.gl URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Google: Every URL Indexed Has A Canonical URL Assigned