Google Snippet Shows "Must Include" When Query Doesn't Match

Jun 28, 2018 • 7:38 am | comments (6) by | Filed Under Google Search Engine

Google Snippets

Over the past week or so, SEOs have been noticing that for really long tail keyword searches in Google, Google may not just show the "missing" label to describe a keyword in your search is missing from this specific result set, but now also includes "must include." In short, it looks like Google is giving a way to the searcher to say these search results are missing keyword X, but if you want to include those keywords, you can click on the "must include" keyword and Google will force that keyword to be used in your query.

Here is a screen shot I was able to replicate:

Google Snippet Must Include

Here are examples from some of the folks who shared this with me on Twitter:

Forum discussion at Twitter.

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