Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing a more wide-screen desktop interface for search. Google is also testing sponsored labels on desktop. Google is testing an about carousel feature. Google is also testing displaying local business profiles in Google Discover. Google said redirected spammy penalized sites do no need to be disavowed. I also posted my weekly SEO video recap with the week in summary. Finally, wishing everyone very happy, peaceful, and happy holidays - thanks for being part of this community!
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: No More Google Core Updates In 2022, Helpful Content Update Taking Longer, The Impact Of These Updates & More
Google told us that we should not expect another Core update in 2022, so you can relax about that. Google said the helpful content update would take longer to roll out... - Google Search Testing New Desktop Search User Interface Design
We've been covering a lot of Google user interface tests but here is a look at a revamped Google Search desktop interface including some of the tests we covered before. You see the new site links tests, the new people also ask tests, four rows of the Twitter carousel, related searches in three rows and more. - Google Tests Sponsored Label On Desktop Search Ads
Google is testing displaying the new "sponsored" ad label on the desktop search results. Google launched the new sponsored ad label on mobile search two months ago and tested it also on Discover recently, and is now also testing it on the desktop interface. - Google Tests About Carousel For Websites
Google is testing a new search feature to tell you more about a website. This is an "about" carousel that shows more information about a site, including information from the site itself and third-party sites. - Google Testing Displaying Local Business Profiles In Google Discover
Google is testing including the local business profile listings in Google Discover. There is this new section named "mentioned in this article" where Google can show the local business listing of companies that were noted in the article. - Google: Ignore Spammy Links Even When A Whole Penalized Site Is Redirected To You
Google's advice since Penguin 4.0 was that you don't need to disavow links since the links are neutralized and don't end up helping or hurting you. In short, Google ignores those links. This even applies to when someone redirects a site that was penalized for spammy links to your site, said John Mueller of Google. - Rusty Google Room
Here is a photo from one of the rooms at the Google Singapore office. It is a rusty room, well, at least it looks pretty retro and hip and there is a sign that says "Rusty Nuts" - so I think it is f
Other Great Search Threads:
- As I head out for the holidays, I want to thank you for all the questions, comments and feedback this year. Very grateful to this community of passionate & talented marketers. Wishing everyone a restful seas, AdsLiaison on Twitter
- Calling all K-12 US-based artists: Get ready - the #DoodleForGoogle Student Contest returns for its 15th year on January 11th, when we’ll announce this year’s theme. Until then, save the date!, Google Doodles on Twitter
- Excited that @NFL Sunday Ticket is coming to @YouTube Primetime Channels and @YouTubeTV starting with the 2023 season!, Sundar Pichai on Twitter
- By mistake, some SEOs add 'noindex' tag on a page while blocking its crawling via robots.txt to remove that page from search results, Praveen Sharma on Mastodon
- I went for an interview today, and the interviewer questioned me how many sitemaps exist and I said html and xml obviously and he said there are 3. guess there is a KML sitemap as well and I searched a lot but couldnt find a lot or if it works or not., Reddit
Search Engine Land Stories:
- Google updates ad policies to allow more CBD promotions
- Merchant Center Feeds issue
- GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page
- Why SEO experts rarely share actual success stories
Other Great Search Stories:
Industry & Business
- Google tells employees: Higher risk of low performance ratings in 2023, CNBC
- Yandex announces results of 2022 annual general meeting of shareholders, Yandex
- Google appeals against India’s fine over ‘unfair’ business practices on Android, TechCrunch
- Google debuts first 3D Times Square billboard to catch attention of millennials, Gen Z, Digiday
Links & Content Marketing
- 5 Great Content Marketing Articles That Deserve Another Look, Content Marketing Institute
Local & Maps
- Successes of 2022: Google Maps helped me get out and explore more, The Verge
- There could finally be a solid Google Maps alternative on Android, SamMobile
Mobile & Voice
- 2022's top Google Assistant advice for Android, Computerworld
- With voice assistants in trouble, Home Assistant starts a local alternative, Ars Technica
SEO
- Entity Based SEO - Case Study, Schemantra
- How to report on SEO for SMBs, Wix SEO Hub
- How to Use Web Crawlers for SEO, Practical Ecommerce
- Year in review 2022, Search Off the Record
PPC
- Best Keyword Research Tools: 10 Free & Paid Tools (Reviews), Semrush
- Has the Meta-Google ad ‘duopoly’ been disrupted?, The Hustle
Other Search
- Let's Talk AI and Google, Internet Marketing Ninjas Blog
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
