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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Shopping Ads had a potential bug that showed negative prices in the shopping search results. Google Ads Editor has a bug with the image ad uploader. Google Business Profiles now lets healthcare providers set the insurances they take and languages they speak. Google Search has a localized language carrousel, it is super interesting. Google's John Mueller gave SEO advice from Jurassic Park. Also, make sure to catch this week's SEO video recap, I cover a lot of the news in more interesting detail.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google Core Update, Google Product Reviews Update, Google Mobile First Indexing, Algorithm Hell & 18 Years
An insane week to end an insane month of Google changes is how to sum up this SEO video recap. Google finished rolling out the November 2021 core update on Tuesday afternoon, November 30th. So you know, 60% of SEOs said they didn't see changes with that core update... - Google Shopping Ads With Negative Prices
Zac Stafford posted a screenshot on Twitter of his client's ads showing negative prices in the Google Search shopping ad results. He said Google auto generated promotions using old codes with discounts greater than the product value. - Healthcare Providers Add Insurance & Languages To Google Business Profile
Google now lets searchers filter the local search listings for healthcare providers; facilities, doctors, etc by the types of insurances accepted and if they speak your language. So make sure, if you run search marketing for a healthcare organization to set those in your Google Business Profile. - Google Ads Editor Confirmed Bug With Image Ad Uploads
Google has confirmed a bug with Google Ads Editor version 1.8 and the image ad uploads feature. The AdsLiaison said on Twitter "the team is aware of a recent issue that may be impacting image ad uploads in Editor and is working to address it." - Google Search Localized Language Carousel, Despite Language Of Query
Praveen Sharma shared a screenshot of a new carousel in the Google mobile search results that shows localized language content based on the location of the searcher, despite the language of the query entered. In this example, Praveen's query was in English but Google showed him results in Hindi based on his location. - Google's John Mueller Offers Jurassic Park SEO Advice
John Mueller of Google gave a nice one liner of SEO advice using the movie Jurassic Park. He said on Twitter "It's a bit like Jurassic Park. Technically, you can do a lot of things. But should you?" - Empty Google Googleplex Office
Louis Gray and some other Googlers have been heading back to the office recently, we've seen lots of photos of this. But the offices are still pretty empty, Here is a photo of the empty office from th
Other Great Search Threads:
- Does anyone know if the inclusion of thumbnail images next to each search result is a new SERP feature? I suspect this may be a test because I couldn't replicate it when I tried it a few more times (same query in incognito)., Irving Corzo on Twitter
- How long should you keep a redirect for a site move? Find out in the latest episode of #AskGooglebot Catch @JohnMu as he covers what type of redirect to use and how long a site should keep a redirect after, Google Search Central on Twitter
- I'm not super surprised to see fluctuations on page 7 of the search results -- that's pretty far back., John Mueller on Twitter
- Well, I mean humans make the algorithms, so there's certainly a connection. But no, a random Google employee doesn't pick & choose which URLs get indexed. There's a lot of content on the web, it wouldn't be feasi, John Mueller on Twitter
Search Engine Land Stories:
- Why on-site search is the best investment you’ll make in 2022
- 3 tactics to improve CTAs for increased relevance and conversions
- When Google’s title change goes wrong
- Google Search lets you see if a doctor or healthcare facility takes your insurance
- Google adds PrestaShop to list of e-commerce integrations
Other Great Search Stories:
Analytics
- Troubleshooting Server-Side Google Tag Manager: GA4 Hit Routing, Adswerve
- Why Bounce Rate No Longer Exists in GA4 & What's Replacing It, Seer Interactive
Industry & Business
- Ex-Googler Timnit Gebru Starts Her Own AI Research Center, Wired
- Google workers in U.S. won't return to office as expected on Jan. 10, CNBC
- Google turns purple for International Day of Persons with Disabilities, Google Blog
Links & Content Marketing
Local & Maps
- Google Business Profiles Bugs and Fixes - December 2021, Local University
Mobile & Voice
- Google Assistant Driving Mode gets homescreen shortcut, 9to5Google
- Google is making its first in-house smartwatch that could launch in 2022, The Verge
SEO
- Keyword Insights now helps you easily create hub and spoke content, tl;dr Marketing
- Mail Online’s struggle to compete with the Guardian on Google, Press Gazette
- New Features For Your SEO Workflow, Conductor
- SEO Analytics: The Simple Step-By-Step Guide, Ahrefs
- Thinking Like Google: How to Practice People-First Philosophy for Better SEO, Seer Interactive
PPC
- Filter by ad category in the Ad review center, Google AdSense Help
- Maintain ad performance as mobile attribution erodes, Microsoft Advertising
- PrestaShop merchants can now display their products on Google, Google Blog
- How To Manage PPC Campaigns That Compete With Each Other, Vertical Leap
Search Features
- Search local stores and more with Microsoft Bing, Bing Search Blog
Other Search
- Microsoft Edge tries to stop you from installing Chrome, 9to5Google
- What Is You.com and How Is It Different to Other Search Engines?, Make Use Of
- Sir Tim Berners-Lee's internet body W3C is 'no longer fit for purpose', Daily Mail Online
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
