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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are seeing yet another unconfirmed Google search ranking algorithm update that touched down on Friday. There is another local ranking study that says 10 reviews gives you a Google local ranking boost. Google is testing the number of reviews a reviewer left in a specific city. Google is testing new sitelinks designs, again. Google search moved the lyrics to the right panel. I also posted another vlog...
Search Engine Roundtable Stories:
- Google Search Ranking Algorithm Update November 4th and 5th - Unconfirmed
Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update. - 10 Reviews Gives You A Ranking Boost In The Google Local Results, Study Says
Joy Hawkins and her team published another local ranking study, this one says that hitting ten reviews on your local listing will result in a ranking boost in the Google local results. But getting more than ten reviews does not help you rank better in Google Maps or the Google local pack. - Google Local Reviews Shows Number Of Reviews In City
Google's local listings show for some listings the number of reviews left by a specific reviewer in a particular location. So if a specific person left 15 reviews and those reviews are for businesses within a particular city, Google may show that. - Google Tests Multiple Size Sitelinks Designs
Google has been testing a lot of Sitelinks features in search, including the boxed-in design. But now I am seeing this new boxed design with different-sized formats for a single snippet. - Google Search Moves Lyrics Results To Right Side
Google has moved the lyric details from the main middle section of the Google Search results to the right side panel. Well, for most queries, but not all. - Vlog #196: Rick Mariano On Automation and Human Touch For Marketing Account Strategists
In part one we spoke about how Rick Mariano has helped build LocalEdge to provide high volume digital marketing services at a low cost. In this next part... - Harp & Cello At Google
Here is a video of someone playing the harp at one of the Google offices. I am not sure which office, but I am 99% sure this is from a Google office. Here is the embedded video below.
Other Great Search Threads:
- Ohhhhh look what's just dropped in PageSpeed Insights - the full Lighthouse audits! Welcome Accessibility, Best Practices and SEO to PSI. Nice to get a full view of CrUX field data, and all LH audits, on both mobile and des, Barry Pollard on Twitter
- Is Google under pressure to feature Youtube videos in SERPs?, WebmasterWorld
- Sitelinks are an important feature for SEO. They can make your result stand out + help with navigation. But did you know there's 4 different types? Each is distinct from the other & is important for your strategy. Here's how, Brodie Clark on Twitter
Search Engine Land Stories:
- Apple could be building an ad network for live TV
- YouTube has introduced a TikTok and Twitch co-streaming feature
- The latest jobs in search marketing
- Amazon holiday shopping outlook: A guide for advertisers
- Links may be less important to the Google Search ranking algorithm in the future
- How organizational structure can hurt PPC campaign performance
Other Great Search Stories:
Analytics
- Google Analytics Best Practices that Not Many Marketers Know, MarTech Series
- The Big Story: Twitter Drama; Google Analytics Moves Another Deadline, AdExchanger
Industry & Business
- Google Pushes Fed. Cir. to Save Rejected Parental Control Patent, Bloomberg
- Imposter Syndrome In SEO Is A Thing. Here Is Why., SEOSLY
Links & Content Marketing
- Don't Make SEO the Reason for Your Content Marketing Strategy, Content Marketing Institute
Local & Maps
- Does the Number of Google Reviews Impact Ranking? [Case Study], Sterling Sky Inc
Mobile & Voice
- Apple’s Next Change for Siri: Dropping the ‘Hey’ in ‘Hey Siri’ Trigger Phrase, Bloomberg
- Android 13 removes Google Assistant’s light theme, Chrome Unboxed
- How to set up & use Google Assistant or Alexa with Samsung SmartThings, Tech Republic
SEO
- How To Fix “Alternate page with proper canonical tag” in Google Search Console, Onely
- Is AI Content the SEO BoogeyMan? | SEO Battlezone, iPullRank
- October 2022 Rich Results Weather Report, Schema App
- How to Create a Winning SEO Strategy in 2022, I Love SEO
- SEO Split Test Result: Adding Month and Year to Page Title, Semrush
- How To Add A Sitemap To Google Search Console, SEOSLY
- The Ultimate Guide to SEO with Sanity – Headless SEO, Sanity
- SEO Interview: Data Wrangling & Statistics in SEO — with Giulia Panozzo, Lumar
PPC
- Announcing deprecation and sunset of Similar Audiences, Google Ads Developer Blog
- Announcing v202211 of the Google Ad Manager API, Google Ads Developer Blog
- How to Create High Conversion Landing Pages?, PPC Expo
- Upcoming changes to targeting expansion in Display & Video 360 API, Google Ads Developer Blog
Other Search
- Answer: A missing building in the park?, SearchReSearch
- How To Exclude Words From Google Search Results, SEOSLY
- Celebrating Dusty Springfield, Google
- Irene Bernasconi: Google Doodle celebrates marine biologist, 9to5Google
Feedback:
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