10 Reviews Gives You A Ranking Boost In The Google Local Results, Study Says

Nov 7, 2022 - 7:41 am 0 by
Filed Under Google Maps

Google Reviews

Joy Hawkins and her team published another local ranking study, this one says that hitting ten reviews on your local listing will result in a ranking boost in the Google local results. But getting more than ten reviews does not help you rank better in Google Maps or the Google local pack.

Last week's study said that keywords in reviews don't matter for rankings, although the study size was pretty small. It seems the sample size with this new study is the same, so please review those details.

They tested it on a client that had only 3 reviews and that listing went from 3 reviews to 16 reviews, and then from 16 to 31 and the results are shown below in this chart:

click for full size

Joy said "There does appear to be a ranking boost once a listing has ten reviews. So, it is important for a listing to get a minimum of ten reviews. However, continuing to get more and more reviews does not seem to yield the same ranking boost." But reviews are still important she said, they do build trust and help with conversions, Joy explained.

I will say, there being a specific number or any kind, such as 10, is very un-Google-like.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Previous Story: Google Local Reviews Shows Number Of Reviews In City