Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
OpenAI released its web browser named ChatGPT Atlas, its search features use Google. Google is testing different colored pins on map embeds in Google AI Mode. Google Business Profiles has this AI Mode history button. Google is testing different size recipe cards in Search. Google AdSense added a confirmed click status breakdown to reporting.
Search Engine Roundtable Stories:
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OpenAI Launches Browser - ChatGPT Atlas With Search Powered By Google
As you may have heard, the latest AI-powered web browser launched yesterday, the much-anticipated OpenAI ChatGPT web browser. OpenAI named its web browser Atlas. The built-in search features seem to be mostly powered by Google Search, for some reason. -
Google AI Mode Tests Different Colored Map Pins
Google is testing using different colored map pins in the map embed within Google AI Mode. The map pins can be in red, blue, yellow and maybe orange? -
Google Local Profile AI Mode History Button
Google is testing showing an AI Mode history button within the local panel in Google Search. When you are viewing a specific business or organization, there may be an AI Mode button in a history enclosure under the call, directions, buttons. -
Google Tests Different Recipe Card Sizes Or Is It A Bug
Google may be testing displaying different-sized cards for recipe results in the Google Search results. The cards show large and small graphics that make the results look misaligned. -
Google AdSense Adds Confirmed Click Status Breakdown To Reports
Google AdSense added a new breakdown option named Confirmed Click status breakdown. This breakdown is available on all your reports under the "Breakdowns" dropdown selector at the top left. -
Google Light Bulb Tree
Here is a fancy looking tree I spotted at the Google office in Mountain View, California. They have these light bulbs, lit up, within the tree, in one of the lobby areas.
Other Great Search Threads:
- SEO Tip: when it comes to using Schema for the homepage on a site, there are two types that I gravitate towards and recommend (especially for eCommerce stores). The two types are Organization and WebSite Schema, being tags that I s, Brodie Clark on X
- When you rank too well in Google Search for a high volume keyword that is totally unrelated to your site's topic, Barry Schwartz on Bluesky
Search Engine Land Stories:
- Yelp’s new tools help brands connect faster and engage customers in real time
- OpenAI launches a web browser – ChatGPT Atlas
- Google Merchant Center adds centralized Issue Details Page
- Google Ads quietly tests auto-setting “New Customer Value”
- How to use YouTube Ads to drive B2B conversions
- How to avoid marketing mix modeling mistakes that derail results
Other Great Search Stories:
AI & LLMs
- Adobe Delivers LLM Optimizer for Businesses to Boost Visibility Across AI-Powered Chat Services and Browsers, Adobe
- Airbnb CEO Brian Chesky Says ChatGPT Integration Not Ready for Airbnb App, Bloomberg
- OpenAI Looks to Replace the Drudgery of Junior Bankers’ Workload, Bloomberg
- YouTube’s likeness detection technology has officially launched, TechCrunch
- Harry, Meghan join hundreds to call for AI superintelligence ban, NBC News
Industry & Business
- Apple Attacks EU Crackdown in Digital Law’s Biggest Court Test, Bloomberg
- Satya Nadella's pay tops $96M as Microsoft stock soars; Walmart CFO set to join board, GeekWire
Links & Content Marketing
- Ha and you all said backlinks were dead, SEO for Lunch
- Content Marketing for Startups: How To Get Started, Shopify
- Data Company Turns Hero Content Model Into Big Numbers, Content Marketing Institute
Local & Maps
- Introducing Yelp Host and Yelp Receptionist: Never miss a customer call, Yelp
- Transforming Yelp with AI: Smarter search, seamless connections, instant answers and a more conversational experience, Yelp
SEO
- Forget SEO. Welcome to the World of Generative Engine Optimization, Wired
- Google Ranking Factors and How to Optimize for Them, Semrush
- News SEO Guide: How to Optimize News Articles for Search, Semrush
- The Brutal Homepage Test That Shows Why Google Ignores Your Website, Nikki Pilkington
PPC
- Checking Merchant Center Product Availability, Pure Visibility
- How to achieve early clicks and bigger wins with AI before Black Friday, Microsoft Advertising
- Merchant Center's RAAP Now Live in 86 Countries With Postal Code Support in 22, PPC News Feed
- The Key Differences Between SEO and PPC, PPC Live
- Google’s AdX unit has begun striking deals with media agencies, Digiday
- Melatonin policy update: Expanded availability for dietary supplements (Germany, France, and Spain), Google Merchant Center Help
Search Features
- Google Doppl: How AI Try-Ons Could Redefine Fashion Discovery, SALT agency
- Influential Nielsen Norman Group Tees Off on Google AI UX, Search Engine World
- OpenAI launches new web browser, Atlas, Axios
- AI Mode - Google testing some new UI/UX elements (Oct 2025), Gagan Ghotra
Other Search
- Oakley Meta Vanguard Review: The Do-It-All Smart Glasses, Wired
- Galaxy XR: The first Android XR headset, Google Blog
- Google Discover now showing YouTube channel posts, Gagan Ghotra
Feedback:
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