Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has finished rolling out both the September core update and the September product reviews update but we still see some volatility today. Google's John Mueller is offering to review your public presentations to make sure it is accurate. Google said if you don't know if your content is expertly written, then it probably is not. Google said there is no percentage to measure duplicate content. Google is testing a new search feature to collect your recipes in a Google Cookbook. Oh, Search On is today, so I should have some news for tomorrow on that.
Search Engine Roundtable Stories:
- Google September Core & Product Reviews Updates Both Finished Rolling Out On September 26th
As I called, Google has completed rolling out both the September 2022 core update and the September 2022 product reviews update while I was offline. Both officially finished rolling out on September 26, 2022 - so Monday. - Google: If You Don't Know If Your Content Expertly Written, Then It Is Not
Google's John Mueller had another good one-liner the other day. He said, "if you don't know whether your content is expertly written or not, then it's definitely not expertly written." - Google: There Is No Percentage To Measure Duplicate Content
Google's John Mueller asked if there was some sort of percentage people can use to determine if their content may be considered duplicative or not. John said there is none and he asked how would you measure such a thing. - Google's John Mueller Offers To Review Part Of Your Presentation For Accuracy
This morning, John Mueller from Google offered to do a gut check review of part of your presentations to help ensure what you are presenting is accurate. He posted this on Twitter and wrote that "the feedback is private, ask before you speak - if you want, no judging. No question too trivial." - Google Search Cookbook
We have seen plenty of neat features from Google Search around recipes. But now it seems Google is testing a Google Search Cookbook feature. It is a place to consolidate the recipes you find using Google Search in one place for later. - Google Chicago Tumblers
Google had The Jesse White Tumblers perform at the Google Chicago office. This looks to be done on the rooftop of the office there. Here is a photo of it that I found on Instagram.
Other Great Search Threads:
- I'd focus more on what your users expect. Are you focusing on topics where users expect up-to-date information? or is it something that's, John Mueller on Twitter
- As an aside, everything in your blog post is a terrible idea. If you're not the developer, then never install extensions from outside of the Chrome store., John Mueller on Twitter
- Google ignores any dofollow attribute on links., John Mueller on Twitter
- I suspect the domain was expired. Comment link building is mostly automated, they don't do a lot of real work., John Mueller on Twitter
- XML namespaces are identifiers, they're not requested by users, so HTTPS or not does not change anything in terms of security, but it can result in validators failing sinc, John Mueller on Twitter
Search Engine Land Stories:
- Google September 2022 product reviews update rollout complete
- 5 Google Ads examples with relevant and quality ad copy
- Google Analytics 4: A breakdown of Demographic and Tech details reports
- Google September 2022 Core Update rollout is now complete
- 15 horrible mistakes even professional online writers make
Other Great Search Stories:
Analytics
- Why First-Party Data Is Important: Business Benefits, Terakeet
- Content Analysis With GA4, BigQuery, R, Sheets, And Data Studio, Simo Ahava's blog
Industry & Business
- Mozilla challenges 'anti-market practices' of Google, Apple, Microsoft, The Economic Times
- Google Must Face Female Employee’s Sex Bias, Retaliation Claims, Bloomberg
- Purdue University Drops Google Suit, Citing Relinquished Patent, Bloomberg
Links & Content Marketing
- How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study], Moz
- Listicle Outreach: How Hunter Built 96 Links in 3 Months (Case Study), Ahrefs
- Should I pay for backlinks?, Semrush
Local & Maps
- 9 Local Search Developments You Need to Know About from Q3 2022, Moz
- Why Google reviews are important for your local business, Wix SEO Hub
Mobile & Voice
SEO
- Falsehood & Mimicry Penalty Enforced - Mirror Update, RSN
- Yandex Changes Review Responses & Management Methods, RSN
- A Complete Guide to Robots.txt & Why It Matters, Semrush
- Google's latest updates leave no room for low-quality content, Kevin Indig
- What SEO Copy Is, and What SEO Copy Is Not, Adam Riemer
PPC
- 6 Best Practices for Effective Ecommerce PPC Management, Databox Blog
- Impressions vs. Reach: Learn the Difference Between the Two, PPC Expo
Search Features
Other Search
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