Daily Search Forum Recap: September 24, 2023

Sep 24, 2023 - 4:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

This is a special Sunday edition because I am not posting any stories tomorrow in observance of Yom Kippur. Google said it will not roll back the helpful content update. Google said links are not a top three ranking factor anymore. Google said removing content doesn't make the other content rank higher. Google said comments on websites can be a good thing. Clicks on ads within Bing Chat are 1.8X higher than traditional search ad clicks. Google said keep your important content out of the before or after CSS pseudo-elements.

Search Engine Roundtable Stories:

  • Google Not Rolling Back The Last Helpful Content Update
    Google's John Mueller said it is very unlikely that the search company will roll back the last Google update, the September 2023 Google helpful content update. The update is currently rolling out, first touching down on September 14th, and has really wreaked havoc for some SEOs.
  • Google: Links No Longer A Top Three Ranking Signal
    Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn't even put links into the top three ranking signals Google Search uses.
  • Microsoft: Ads Clicks Within Bing Chat Are 1.8X Higher
    At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat, it is 11% higher.
  • Google Gary Illyes: Comments Sections On Websites Can Be Good
    Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments sections in the past, assuming the comments are useful and not filled with spam - they can be a good thing.
  • Google: Removing Content Doesn't Make The Other Content Rank Higher
    Google's John Mueller said on Twitter that removing content doesn't make the rest of your content rank higher. He said, "keep in mind that removing content doesn't make the rest rank higher."
  • Google: Keep Important Content Out Of Before Or After CSS Pseudo-Elements
    Google posted on Twitter "we recommend not adding meaningful content or symbols using ::before or ::after CSS pseudo-elements." Google said such content "might not be used for indexing your pages."
  • Google Cloud Swag Mug
    Here is a new mug from Google, the Google Cloud team, that I have been seeing on social media recently. Seems like a bunch of folks got this new Google Cloud mug from Google recently.
  • Programming Note: Offline Monday For Yom Kippur 5784
    This is just a programming note that I will be 100% offline starting Sunday night (September 24th) through Monday night (September 25th) for Yom Kippur. I am not scheduling any stories on Yom Kippur...

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 12, 2024

Jul 12, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Jul 12, 2024 - 8:01 am
Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am
Google

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Previous Story: Programming Note: Offline Monday For Yom Kippur 5784