Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google News is testing showing author names on its home page (EEAT???). Google Ads to require campaign ads to disclose use of AI in their ads. Google Ads also updated its blockchain policy for NFT games. Google Search Console uses Bloom filters. Google said scrolljacking isn't a direct SEO negative factor.
Search Engine Roundtable Stories:
- Google Clarifies Cryptocurrency Ads Policy For Blockchain Games With NFTs
Google has clarified its cryptocurrency policy to clarify the scope and requirements for the advertisement of blockchain-based games involving NFTs. Google said advertisers offering NFT games that do not promote gambling-related content may advertise those products and services starting September 15, 2023. - Google Search Console Uses Bloom Filters For Faster Reporting
Gary Illyes from Google was asked why is the filtered data higher than the overall data within Google Search Console? In which Gary explained how the filter works - specifically - it uses a "Bloom filter." - Google Ads Requires Election Ads To Disclose Synthetic/AI Content
Google has updated its Political content policy to require election advertisers to disclose use of synthetic content within ads. That means ads that contain AI-generated image, video, and audio content. - Google: Scrolljacking May Cause Rendering Issues But No Direct Ranking Impact
Google's John Mueller said that while Google Search does not have anything specifically against scrolljacking where Google would issue a penalty or manual action for such practices, it may have an indirect issue for ranking in Google Search. - Google News Tests Author Names In Article Snippets
Google News, the portal, seems to be testing displaying the author name below the publication name in the article card snippet interface. Google recently tested this for Google Discover stories and Top Stories in Google Search. - Google Retro Looking Chairs
Here is a new photo I found on Instagram that looks like it was taken 15 years ago at an old Google office, of an old Google event room, with an old Google logo and old Google style chairs.
Other Great Search Threads:
- NEW UPDATE: now you can customize your saved places with emojis to help you find your fav spots faster which emoji are you most excited to map with?, Google Maps on X
- I don't know how that is handled. For SGE, I'd use the feedback link there, which goes to the teams that work on it., John Mueller on X
- There are lots of ways to confuse whoever has to maintain the website in the future. I've seen robots.txt files you wouldn't believe .... https://t.co/R8GZgU2iXr are some fun ones, it's more about the co, John Mueller on X
Search Engine Land Stories:
- Registration is open for SMX Next! Grab your free pass now.
- SEO topic clusters: How to create, measure and analyze
- Google Ads emails now include customer IDs
- Google will allow NFT gaming ads under updated cryptocurrency ad policy
- How to create a successful 2023 holiday season SEO strategy
- Modern link building starter guide
- E-E-A-T: Making experience and expertise your content advantage
Other Great Search Stories:
Analytics
- A Quick Guide to Exporting Data from GA4 to a Spreadsheet, Go Fish Digital
- GA4 and the Summer of Updates, Go Fish Digital
- Goodbye GA4 Configuration Tag, Hello Settings Variables!, Adswerve
Industry & Business
- ChatGPT Maker OpenAI to Host Developer Conference in San Francisco on Nov. 6, Bloomberg
- EU targets Apple, Amazon, Meta and other Big Tech in next phase of digital crackdown, AP News
- Google faces multibillion-pound lawsuit from UK consumers, The Guardian
- Google reaches tentative settlement in US Play Store lawsuit, Reuters
- Google to build $600M data center in Mesa Arizona, AZ Family
- Google Data Shows Salaries Across Different Levels, Locations, Races, Business Insider
Links & Content Marketing
- 5 Benefits of Having a Copywriter, Go Fish Digital
- How to Prioritize Content Marketing Best Practices in 2023, Portent
- How To Work With Wikipedia Editors To Update Content, Content Marketing Institute
Local & Maps
- Explore the natural wonders of Southeast Asia, Google Blog
- Google Maps Saved Places can now be marked with emoji icons, 9to5Google
Mobile & Voice
- Apple boosts spending on creating ChatGPT-like technology, AppleInsider
- The Play Report: Experts discuss their favorite apps and games, Google Blog
- The Value of a Customer, Asymco
- The first Alice-powered smart display: Yandex unveils its collab with Xiaomi, Yandex
SEO
- A Guide to Using Google Search Console for Website Creators, Wix SEO Hub
- How to Scrape & Analyze Google Search Results with Python, Semrush
- What Is Semantic SEO?, Go Fish Digital
PPC
- Google Chrome pushes browser history-based ad targeting, The Register
- Google to require campaign ads to disclose AI use, The Hill
- Introducing a new way to discover Display & Video 360 bulk tools, Google Ads Developer Blog
- checkout_link_template a New Google Merchant Center Attribute, FeedArmy
- If Your Marketing Mix Doesn't Match Your Customer's Journey... You're Gonna Have a Bad Time | 5-Minute Whiteboard, SparkToro
Search Features
- 5 breakthroughs that helped advance Google Search, Google Blog
- ChatGPT-powered Bing Chat AI tests Continue on Phone for Android and iOS, Windows Latest
- Google Search: A timeline of the 25 biggest moments, Google Blog
Other Search
- Apple Boosts Spending to Develop Conversational AI, The Information
- Yahoo Directory 2.0, Europe's Gatekeepers, Fees Boost BOPIS, Near Media
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
