Google Ads Requires Election Ads To Disclose Synthetic/AI Content

Sep 7, 2023 - 7:21 am 0 by
Filed Under Google Ads

Google Biden Trump Ai Image

Google has updated its Political content policy to require election advertisers to disclose use of synthetic content within ads. That means ads that contain AI-generated image, video, and audio content.

Google wrote, "In mid-November 2023, we are updating our Political content policy to require that all verified election advertisers in regions where verification is required must prominently disclose when their ads contain synthetic content that inauthentically depicts real or realistic-looking people or events."

Google said that the disclosure must be "clear and conspicuous." The disclosure "must be placed in a location where it is likely to be noticed by users."

Any ads that contain synthetic content altered or generated in such a way that is inconsequential to the claims made in the ad will be exempt from these disclosure requirements. Google said this "includes editing techniques such as image resizing, cropping, color or brightening corrections, defect correction (for example, "red eye" removal), or background edits that do not create realistic depictions of actual events."

Here are some examples of ad content that would require a clear and conspicuous disclosure of synthetic content:

  • An ad with synthetic content that makes it appear as if a person is saying or doing something they didn’t say or do
  • An ad with synthetic content that alters footage of a real event or generates a realistic portrayal of an event to depict scenes that did not actually take place

There is a lot of coverage of this on Techmeme if you want to see the more mainstream news coverage of this Google Ads policy.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Google: Scrolljacking May Cause Rendering Issues But No Direct Ranking Impact