Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google spoke about crawling, ways to make it more efficient and some questions around it. No, Google does not skip pages that are more expensive to crawl. Google Lens has this speak now to ask about this image feature. Bing Search is testing opening searches and pagination in a new window. Google featured snippets can show emojis. Plus, I posted the weekly SEO video recap covering this weeks juicy news.
Search Engine Roundtable Stories:
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Search News Buzz Video Recap: Google Monopoly Ruling, Ranking Volatility, Million Dollar Ad Bugs, Search Console Recommendations & More
This week, we covered the big ruling that Google is officially a monopoly, a federal judge ruled. Google search ranking volatility heated up the day after that ruling... -
Google Search Team On Crawling & Improvements To Crawling
Google posted a new "Search Off The Record" podcast yesterday on the topic of crawling where John Mueller, Lizzi Sassman, and Gary Illyes spoke about how Google crawls, some ideas on how to make crawling more efficient and some misconceptions around crawl frequency and site quality. -
Google: We Don't Track How Expensive It Is To Crawl, Render, Index & Serve Pages
There has been some confusion around how Google handles pages that might be more costly for Google Search to crawl, render, index and serve - i.e. JavaScript pages. Google does not have a monetary budget per site, in terms of it will spend $X of crawling budget on your site. -
Google Lens Rolling Out Speak Now To Ask About This Image
Google seems to be rolling out a new Google Lens feature that lets you record with your camera and also speak with your voice on top of that video. Then Google Lens will match the video or image with your spoken text to give you a set of search results or an AI Overview. -
Bing Search Tests Opening Searches In New Window From Home & Pagination Bar
Microsoft is testing a weird change to the Bing Search results user experience. Bing is testing that when you do a search from the home page, that it opens the search results in a new window, instead of loading those results on the same tab you are on. Bing is also testing opening a new window for when you click to the next page of the search results. -
Google Featured Snippets With Emojis & Special Characters
It is not every day that you see a Google featured snippet with emojis and special Unicode characters. Here is an example of one spotted by Nick Churick (hat tip Patrick Stox) that he posted on X. -
GooglePlex Outdoor Lounge Chairs
Here is a photo of the classic Google outdoor lounge chairs you see at the GooglePlex, the Google headquarters in Mountain View, California. These chairs are all lined up in the Google colors.
Other Great Search Threads:
- An amazing 325 page google strategy document quietly unsealed buried in google antitrust docket. It's gonna take a long thread but I have pulled out the gems. It's from 2017 planning, no doubt Google will just say these were only id, Jason Kint on X
- Just noticed this "back to schools deal" banner that Google is adding to SERPs with back to school kids shopping intent. An expansion of the "shop deals" banner we see around major holiday and shopping events., Brian Freiesleben on X
- Meanwhile, Google Ads fully restored reporting - what a huge mess - story continuous, Barry Schwartz on X
- Thanks, I've passed it on to the team to look at more. When I search, I find the doc you mentioned easily at the top, as some of the others have commented. Why it's not showing for you isn't clear, but, Google SearchLiaison on X
Search Engine Land Stories:
- Google Ads API v17_1 introduces new features and enhancements
- The design thinking approach to enterprise SEO
- Unlock AI’s potential in paid media creative
Other Great Search Stories:
Analytics
- Google Analytics 4 for Law Firms, JDSupra
- How Google’s move to retain cookies will impact digital advertisers, Marketing Dive
Industry & Business
- How Will Google’s Antitrust Ruling Affect You?, Moz
- Why Google, Microsoft and Amazon Shy Away From Buying A.I. Start-Ups, New York Times
- Google monopoly ruling shows 19th-century law can police Big Tech, Washington Post
- Google’s Monopoly Money + Is the A.I. Bubble Popping? + The Hot-Mess Express, New York Times
- So, Google's a Monopoly — Will Anything Change?, Content Marketing Institute
- Zuckerberg Gives Props to DeepMind CEO for Deal With Google, Business Insider
Links & Content Marketing
- 2024 Content Marketing Awards Category Winners Announced, Fox 44 News
- How To Do SEO Content Analysis To Improve Rankings, Victorious
- Social Media Is the Top Marketing Channel for Travel Agents, TravelAge West
Local & Maps
- Apple Maps Real-Time Transit Information Now Available in Tokyo, MacRumors
- Apple might be working on a version of the Apple Maps app for Android, PhoneArena
- New Update Resolves Major Google Maps and Waze Issue on CarPlay, AutoEvolution
Mobile & Voice
- Analysts reckon Apple could charge extra for Apple Intelligence, AppleInsider
- Why Google decided now’s the time to move on from Chromecast, The Verge
SEO
- A new parameter ?srsltid= was notices in Google Search Results, Devaka Talk
- Crawling smarter, not harder, Search Off the Record
- Optimize your SEM Strategy and Ranking Potential with IndexNow, Bing Webmaster Blog
- SEO Secrets of eCommerce Success, Amsive
- Site Migrations for Publishers: Best Practices and Pitfalls, SEO for Google News
- The Noindex Tag: What it is & when to use it for better SEO, Wix SEO Hub
- Understanding the Impact of Single Page Application (SPA) Transition on SRP Pageviews, DealerOn
PPC
- Bug Incorrectly Labels Demand Gen as Display Network, PPC News Feed
- Choosing the right bid strategy for lead gen, Google Ads on YouTube
- How to navigate Retail Media success with your Joint Business Plan, Microsoft Advertising
- Promotion of Structured Data Files QA format to general availability, Google Ads Developer Blog
- Why Am I Not A Super Admin Of My Own Google Merchant Center Next Account, FeedArmy
Search Features
Other Search
- ChatGPT now lets free users generate up to two images per day made by DALL-E 3, The Verge
- Google DeepMind develops a ‘solidly amateur’ table tennis robot, TechCrunch
- GPT-4o System Card, OpenAI
- Perplexity’s popularity surges as AI search start-up takes on Google, Financial Times (Sub)
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