Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google finally pushed out a new core update - the Google June 2025 core update - check out our large write-up on this update. Google Search Console has integrated and updated its Search Console Insights report. Cloudflare is now blocking AI crawlers by default and announces the pay per crawl initiative. Who ate the Bing search results - this is a weird one. Google AdSense has some new privacy controls due to laws. Google is also promoting AI Mode with a Google Doodle today.
Search Engine Roundtable Stories:
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Google June 2025 Core Update Is Rolling Out - What We're Seeing So Far
Google officially announced the rollout of the June 2025 core update yesterday at around 10:37 am ET. This core update is expected to take about three weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites." -
New Google Search Console Insights Report
Google has relaunched its Search Console Insights as a standalone tab and report within the main Google Search Console tool. Previously, Search Console Insights was its own sub-reporting tool and now, it is part of the main Search Console site. -
Cloudflare To Block AI Crawlers By Default & Pay Per Crawl Model
Cloudflare, a company that powers about 20% of all web pages on the web, has announced it is now blocking AI crawlers by default. Plus, it is offering a new model to allow AI services to pay content creators to crawl their content, named Pay Per Crawl. -
Google Promotes AI Mode With Animated Google Doodle
Google is promoting AI Mode with an animated Google Doodle on its home page, in some countries. The Google home page logo, animated and clickable, takes you into a search for AI Mode. It also has a Google-colored gradient to the top of the search results bar today, and Google also has promotional text on its home page for AI Mode. -
Who Ate The Bing Search Results
Here is a weird bug with Bing Search - if you search for the term [ate], there are no search results. All you get are AI Answers at the top and maybe an interesting reads box, then there are related searches. -
Google AdSense New Privacy Law & Opt-Out Mechanism
Google AdSense has added new universal opt-out mechanisms and privacy controls due to new laws they must adhere to. These go across several US states. -
Scaling The Google Kitchener Building
GooglHere are four people scaling the Google office building in Kitchener, Canada. I suspect they are not doing a stunt but are window cleaners but hey, it is cool nevertheless.
Other Great Search Threads:
- Google is testing a new layout when you search for a stock ticker. The new layout has a shaded chart, a "key info" box, and news on the right... Change is brewing... New vs Old pics below., Len on X
- Microsoft Advertising Search campaigns require careful keyword champion selection. Many marketers instinctively avoid broad match: some feel it’s too loose, while others worry it brings in questionable leads., Navah Hopkins on LinkedIn
- We’re making a long-term bet on fusion energy through our partnership with @CFS_energy. This includes the largest direct corporate purchase for fusion energy, and a new investment to help CFS prove out their promising technolog, Sundar Pichai on X
Search Engine Land Stories:
- Google Ads rolls out built-in video analytics
- Google June 2025 core update rolling out now
- Google’s token auction: When LLMs write the ads in real time
- Google releases new Search Console Insights reports
- 13 free tools for PPC campaign management
Other Great Search Stories:
Analytics
- How To See When ChatGPT Is Quoting Your Content & What Conversations Your Brand Is Part of in LLMs, Go Fish Digital
Industry & Business
- Duck.ai privacy to be tightened further, says DuckDuckGo CEO, Tech Issues Today
- Our latest bet on a fusion-powered future, blog.google
- People Are Searching More, But Not Just on Google, AdWeek
Links & Content Marketing
Local & Maps
- Accidental Rankings: Little Mutations That Can Help Your Local SEO Big-Time, Local Visibility System
- Google Maps’ most popular locations for July 4th fireworks, plus tips, Google Blog
- The 5 Local SEO Tools I Actually Use (Because They Work), Sterling Sky
Mobile & Voice
- Apple Weighs Replacing Siri’s AI, LLMs With Anthropic Claude or OpenAI ChatGPT, Bloomberg
- New Apple Vision Pro devices from 2025 to 2028, AppleInsider
SEO
- From “It Depends” to Action: Rethinking SEO in the Age of AI | Chris Green, Advanced Web Ranking
- How to Do an Enterprise SEO Audit the Right Way, Screaming Frog
- The Best SEO & News SEO Newsletters I Actually Read Every Week, NewzDash
- The Top AI Challenges in Marketing and How To Solve Them, Semrush
PPC
- Ad Group Duplication: What You Need To Know, Jyll Saskin Gales
- Google Tests Headline Separators in Same Search Results Page, PPC News Feed
- [Update] Add Conversion Environment to Google Ads Conversion Imports, Google Ads Developer Blog
Search Features
- Everything We Know So Far About AI Overviews, iPullRank
- Google announces ‘Gemini for Education’ app, sharing Gems, 9to5Google
- Google Chrome for Android Tests “Search AI Mode” Prompt in Address Bar, Windows Report
- How people search with ChatGPT, Fajela
Other Search
- Top 10 Most Recent Papers by MUVERA Authors, DEJAN
- Understanding MUVERA - Google greatly improved their ability to return relevant results, Marie Haynes
Feedback:
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