Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Microsoft Advertising is now instituting an advertiser verification program, like Google Ads has. Google is testing the full "advertising" label in the local pack and a "promotion" label in the normal search ads. Google won't use Bing's index if it can't find any results. Google says do not post empty blank pages to the search results. Google is holding an SEO meetup on June 27th at the Google NYC office. And I posted my weekly SEO video recap today, go check it out and subscribe!
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google Core Update Tremors, Product Reviews English, Search Console Updates, Twitter Do-Follows, UI Changes & More
Just when you thought the Google core update was done, we have been seeing big tremors this week that make us question if it was really done. Google product reviews update is still only rolled out for English content... - Microsoft Advertising Now Requires Advertiser Identity Verification
Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. "As part of this program, advertisers will be required to undergo a verification process to establish their legal identity," Microsoft added. - Google Tests Full "Advertisement" Label In Local Pack & Promoted Ad Label
We have seen Google tests various labels for its Google Ads in search, including "Ads," "Sponsored," and of course "Advertisement." But now we are seeing the full written out "Advertisement" label in the local pack ads as well. And we are seeing a "promoted" label in the search ads. - Google Does Not Use Bing's Index When It Has No Results
I found a super interesting question on Twitter the other day where someone asked, would it be possible for Google Search to use Microsoft Bing's index when Google has no results for a query. Like Bing would be Google's supplemental index. The answer is no, obviously but it was a new question I've never seen asked before. - RSVP For The Google SEO Meetup In New York City
Google is holding an SEO meetup, a NYC Search Central meetup, on June 27th at 4:30pm, at the Google New York office. I believe this is a 3 hour event, one of the first in-person SEO events Google has held in a while, and it will take place in my neck of the woods - New York. - Google: Don't Publish Empty Or Blank Pages
An SEO asked Google's John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said no, don't publish empty pages to the web. - Google Single URL Inspection Tool Doogler
Did you know that The URL inspection tool is powered by a Doogler, a Google dog, named Molly? Okay, maybe not but John Mueller shared this photo of this Doogler on Twitter
Other Great Search Threads:
- We have to read it to see a noindex robots meta tag, but when we see it properly, we don't use the page for indexing., John Mueller on Twitter
- In a test where the favicon is larger, has more whitespace, & the title of the site is present (along with the url). I really like this test... Noticed it immediately. Larger visual w/the favicon & the site title was nice to s, Glenn Gabe on Twitter
- Why would Google penalize you for a link that has parameters?, John Mueller on Twitter
Search Engine Land Stories:
- How to improve E-A-T with semantic search
- Google testing new featured snippet layouts
- 4 things to learn about paid search from The North Face
Other Great Search Stories:
Analytics
- How to Create a Dashboard in Google Sheets? [with 3 Examples Included], Databox Blog
- How to Easily Identify and Remove PII in Google Analytics, Measure Minds Group
- Segment Overlap Report in GA4 - (With 3 Useful Examples), Data Driven U
- How to link Google Analytics 4 to BigQuery? The ultimate guide., Omi Sido
Industry & Business
- How a Religious Sect Landed Google in a Lawsuit, New York Times
- Meta, Google, Twitter vow to fight fake news better as EU gets tougher, Reuters
- Semrush Appoints New Leaders to Support Rapid Growth, Business Wire
- Brave roasts DuckDuckGo over Bing privacy exception, The Register
- Google’s Russian subsidiary submits bankruptcy declaration - Ifax, Reuters
Links & Content Marketing
- Content Governance: The Fundamentals of Building a Large Content Team, iPullRank
- When Should You Disavow Links To Your Website?, SEO Theory
- The State of Link Building 2022 Report, Aira
- What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses], Content Marketing Institute
Local & Maps
- Google Maps Glitch: Bedford Ave Is Maple Ave Now, Curbed
- Neuron e-bikes and scooters in Vernon add Google Maps integration, Castanet
- New Google Maps Update for Android Now Available, Major Bug Still Not Fixed, AutoEvolution
Mobile & Voice
SEO
- How Website Carousels Impact Your Core Web Vitals (& Best Practices), Portent
- Why Schema needs to be a graph, Yoast
PPC
- Pros & Cons of Google Ads Performance Max Campaigns, Portent
- The Art and Science of PPC Account Structures, PPC Hero
- How to grow your website traffic, Google AdSense
Search Features
- Supporting evolving COVID information needs, Google Blog
Other Search
- Amanda Aldridge: Google honors opera singer and composer, 9to5Google
- Celebrate publisher stories in our new Google for Publishers website, Google Blog
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
