Google: Don't Publish Empty Or Blank Pages

Jun 17, 2022 - 7:11 am 2 — by

Google Blank Page

An SEO asked Google's John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said no, don't publish empty pages to the web.

The question was "is it a good idea to make a website live even if there is no content on some pages?" I am trying to think why this would be considered a good idea? I am thinking maybe he wants to jump start indexing by feeding Google a URL, even though that page has no content? I mean, that probably will backfire being that if Google sees not content, Google might decide not to check that page again for a while (even classify it as duplicate).

John Mueller of Google responded on Twitter saying "Just make the pages live that have content? It would be annoying as a user to get promised while browsing your site and just not get it. Build it out when you have time, but don't just publish empty pages."

So no, don't publish empty pages as an SEO strategy or any type of strategy...

Here are those tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 2, 2026

Oct 2, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update Impact, Google Not Paying Much For Your Content, Google Feels Sad & Terrible and more

Oct 2, 2026 - 8:01 am
Google Ads

Google Loyalty Customer Match Expands To AI Mode & More Regions

Oct 2, 2026 - 7:51 am
Google

Google Tests URL Tracking Parameters To AI Overviews & AI Mode

Oct 2, 2026 - 7:46 am
Google Ads

Google Local Service Ads Hiding Phone Number By Default

Oct 2, 2026 - 7:41 am
Bing Search

Bing Product Results With Recommended By Section

Oct 2, 2026 - 7:31 am
Previous Story: Google Single URL Inspection Tool Doogler