Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Should You Break Up Your CSS & JavaScript Files Into Smaller Chunks? Here Is What Google Said.
Bartosz Goralewicz asked Martin Splitt of Google an interesting question. He asked if we should break out CSS and JavaScript files into smaller chunks of files or not. The answer from Martin is a long one but in short, it depends. :-) - The Google Page Experience Scores Will Use AMP Version
I already said this when I wrote about the Google Page Experience Update but it is important to say again. If you have an AMP version and your site is on mobile-first indexing, which all sites should be by the end of this year, then Google's Page Experience update will measure your AMP page, not your mobile or desktop page. - Google Images Tests Query Expander Drop Down On Image Previews
Brian Freiesleben spotted a new feature Google is testing in Google Image search. When you click on an image preview on mobile, he saw Google showing related or query expander drop downs under the image. When you click on it, it shows more information about that image. - Google Fixing Bug Where Dealership Service Shops Show Over Main Dealership Local Panel
In early March, Google added a feature to Google My Business that allow car dealerships to have multiple Google My Business listings within Google Local and Google Maps. But now it seems that for some dealerships, the service listing is showing above the main dealership listing - which is causing problems for these dealerships. - Google Online Care Icon Added To Local Pack
We have seen Google add the "get online care" details to a local panel, when you click on a medical and health related local result in Google. But now Google has added the "online care" icons to the higher level, local pack. - Google: One Million Sites Using Rel=Sponsored
An interesting tidbit from the podcast from the Google folks was that Gary Illyes from Google said a heck of a lot of sites are already using the rel=sponsored link attribute. He said one million sites are already using the rel=sponsored link attribute. - Google Bike Riding Into The Sunset
Here is an uplifting photo I found on Instagram outside of the Google Mountain View, California offices. You have someone riding a Google bike through the GooglePlex into the sunset.
Other Great Search Forum Threads:
- It’s Time to Get Back Into RSS, WebmasterWorld
- If you're getting crawled from the US, and you need to block all US-based users, you'd need to block the crawling too. The workaround is to create content that's accessible from t, John Mueller on Twitter
- It's now been over 100 days working from home for me. It's going to be interesting looking back at this period in a few years time. Which parts will you keep? Which parts are you keen on changing back to before?, John Mueller on Twitter
Search Engine Land Stories:
- Actionable ways to drive diversity, equity and inclusion in your marketing organization
- Yelp offers upgraded COVID reopening tools for local businesses, restaurants
- PPC tips: Bidding strategies for Google Shopping campaigns [Video]
- Attend Search Marketing Expo next week for free!
- Local SEOs most focused on link building and content development, report finds
- Top SEOs on Google’s Page Experience update and what you need to know
Other Great Search Stories:
Analytics
- How to Better Communicate Analytics Reports While Working From Home, CMSWire
- How To Track Your Marketing Revenue in Google Analytics, Ruler Analytics
Industry & Business
- Google Loses Appeal in Google, LLC vs Netlist, Inc., Bill Hartzer
Links & Content Marketing
- 4 Reasons to Build More Links From the Same Website, Ahrefs
- How to Find Sites That Will Want to Link to Your Content, NeoMam Blog
Local & Maps
Mobile & Voice
- A CMO’s Guide to Optimizing for Voice Search in Less Than Five Minutes, BruceClay
- AMP Camp: Cross-origin user state in AMP, The AMP Blog
- Apple Car self-driving system could tell iPhones in the car what it is about to do, Appleinsider
SEO
- Reputation Management: The Three Degrees of Preparation, Hallam
- Using SEO to Spot Business Opportunities, State of Digital
- Everything You Need to Know about Google PageRank in 2020, SEM Rush
- May Winners and Losers, Searchmetrics
- Optimizing Content in Category Pages while Keeping its Commercial Nature, Aleyda Solis
PPC
- Digital Marketing Pricing Packages: Cost of SEO and PPC, Pure Visibility
- Google Ads API beta v1 sunset reminder, Google Ads Developer Blog
- Google blocks ad revenue for ZeroHedge, gives The Federalist a warning, Business Insider
Other Search
- How Much Higher Is CTR Above the Fold?, RankRanger
