Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads is replacing DSAs with AI Max. Google Merchant Center updated its product specifications. Google AdSense made Offerwall generally available. Google Ads PMax channel report got more useful. And Wikipedia deleted my page.
Search Engine Roundtable Stories:
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Google Ads Retiring Dynamic Search Ads For AI Max
Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max. -
Google Updates Some Merchant Center Product Specs For 2026
Google has made a number of updates to its Merchant Center product data specifications. Some changes went into effect on April 14, 2026 and others happen June 30, 2026 and January 31... -
Google AdSense Offerwall Is Now Generally Available
Google announced this week that Offerwall is now generally available on AdSense. Google has been expanding access to its publishers for Offerwall and now, it should be available to all. -
Wikipedia Deletes World-Famous SEO From Site: An Ode To Barry
Wikipedia says famed SEO news journalist is "non-notable" as the industry rages in response on platform known for reliable information, X, formerly known as Twitter. -
Google Ads PMax Channel Performance Spend Over Time
Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.
Other Great Search Threads:
- PSA Googlebot tries to render pages to understand what they look like, to better understand the value & context of your site's content. This requires that your JS & CSS files be crawlable. Don't block these files for Googlebot in robots.txt, if you want G, John Mueller on Bluesky
- Google Discover feed with SEO highlighted by @glenngabe , @rustybrick and @gaganghotra_ on the first cards of my feed including 3 LinkedIn posts, Damien (andell) on X
Search Engine Land Stories:
- March 2026 Google core update more volatile than December — here’s what changed
- SMX Now: The automation drift and how to correct course
- Google adds campaign-level filtering to bulk ad review appeals
- Your homepage matters again for SEO — here’s why
- Agentic engine optimization: Google AI director outlines new content playbook
- The PACT framework for PPC: How to move beyond ‘it depends’
- Google to retire Dynamic Search Ads in favor of AI Max
- Google spam reports can trigger manual actions, may be shared with site owners
- The new PPC playbook: From media buyer to profit engineer
Other Great Search Stories:
Industry & Business
- Apple Sends Siri Staffers to Coding ‘Bootcamp’ in Latest Shakeup For Organization, The Information
- Google-Backed Data Centers Seek Record $5.7 Billion in Junk Bond Sale, Bloomberg
- Thoma Bravo Signs Multiyear Deal With Google for AI Adoption, Bloomberg
- Alphabet Poised for $100 Billion Windfall on SpaceX Investment, Bloomberg
- Google should allow third-party search engines access to data, EU says, Reuters
Links & Content Marketing
- Content Marketing and SEO: How They Work Together to Boost Visibility, Programming Insider
- Internal Linking Architecture: Equity Flow, Link Placement, and Scalable Patterns, Visively
SEO
- Does Google Use Clicks as a Ranking Signal? Here Is the Definitive Answer., Luca Tagliaferro
- Google Discover Publishers ranking in March 2026, DiscoverSnoop
- Media agencies are competing for SEO talent, Digiday
PPC
- Conversion Setup Gets Direct GTM Integration Option, PPC News Feed
- DSAs Are Done. Here's What That Actually Means for Your Account, PPC Live
- From Clicks to Confidence: How Brands Validate PPC Performance Without Flawed Attribution, PPC Hero
- How AI Is Changing Google Ads: 3 Tools Every Advertiser Should Be Using, JumpFly
- New enhancements for merchant initiated transactions with the Google Pay API, Google Developers Blog
- Why Your Google Ads Aren’t Getting Clicks, PPC Hero
- Performance Max updates and other product news for April 2026, Microsoft Advertising
Search Features
- Google launches dedicated Gemini app for Mac , 9to5Google
Other Search
- Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts), Ahrefs
- Apple News revenue helped BBC Science Focus double size of team, Press Gazette
Feedback:
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