Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time per channel. This shows you more clarity over your spending and if there are spikes or other reasons for those changes.
Andrew Lolk posted a screenshot of this on X and wrote, "you can click into channel performance on the insights page and see spend over time per channel." "Super useful for checking if a high-spend channel is consistent or just spiking. For anyone running primarily PMax, this should be a staple now," he added.
Here is his screenshot:
I believe Anu also covered this on Search Engine Land and Greg dug into this on It's New.
Forum discussion at X.
