Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers.
The email, which was posted by Anthony Higman on X says, "Local Services Ads will soon begin using the web URLs identified in your Local Services Ads account to generate content like business and service descriptions, special offers, pricing information, and discounts for your ads."
Google added that to "to use this feature, make sure your Local Services Ads account is updated and includes your web URL." You can confirm these settings by navigating to Account > Profile & Budget > Website. If you don't want Google to generate new content from the website provided in your Local Services Ads account, you may remove your web URL by navigating to Account > Profile & Budget > Website.
Here is Anthony's post which has a screenshot of the email:
LSA Rich Content Update. They Are Now Including Special Offers, Pricing information And Discounts Pulled From Your Website.
— Anthony Higman (@AnthonyHigman) April 15, 2026
So They Are Ramping This Up It Seems.
The Choices Are Have A Website In Your Ads Or Remove It. So Both Really Sh*tty Options. Very Google. pic.twitter.com/68nZuFGFR6
Forum discussion at X.
