Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console crawl stats report is missing some data, it is a widespread reporting issue. Google said having more content does not always mean more traffic. Google is testing larger sitelinks for Google Ads. Google Ads reporting delay caused a lot of advertiser confusion. Google Ads has more automated extensions and may show your extensions more often. Also check out the newest search vlog interview.
Search Engine Roundtable Stories:
- Google Search Console Crawl Stats Report Missing A Day
It looks like there is a missing day, a data gap, in the Google Search Console crawl stats report. I am personally missing Tuesday, February 8th crawl data but it seems others are missing February 9th. - Google Ads Reporting Delay Bug Causes Advertiser Confusion
On Friday, February 11th, Google confirmed an issue with the Google Ads reports where there was a delay in reporting a portion of conversions using Data Driven Attribution (DDA). Google has fixed the issue and has or is currently working on backfilling that delayed data. - Google Ads To Create & Show More Ad Extensions In Search
Google announced that it has is releasing more features to potentially show more ad extensions including sitelinks, callouts, and structured snippets. This includes a way to review and manage automatically created extensions and Google's machine learning showing extensions in a new way. - Google Ads Large Sitelinks Block Design
Google seems to be testing really large sitelinks for some Google search ads in the mobile search results. We've seen larger sitelinks several months ago, but here it is in virtually the same size as the top part of the ad. - Google: More Content Does Not Mean More Traffic
Google's John Mueller said on Twitter "more content definitely does not mean more traffic." Meaning, writing more content does not always translate to more traffic, espesially from Google Search. - Vlog #159: Brian Wallace On Good vs. Bad Infographics & The Process To Make Infographics
In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two... - Construction Worker Pipe Bending At Google NYC
Here is a video I found on Instagram from the Google NYC office of a construction working showing how to do pipe bending. I embedded the full video below, so you can see the full thing.
Other Great Search Threads:
- Amazed at how @Google Search was able to detect my awful humming and offer me the result I was looking for. 13% match? I'll take it, Aurora Morales on Twitter
- FYI, it’s not that our crawler somehow magically leaps past paywalls. What this apparently does is pulled cached pages. If publishers block cached pages with us (it’s easy — noarchive tag), then then we don, Danny Sullivan on Twitter
- Reading through some of your posts, I'd strongly recommend first making sure that your content is of high quality, unique (not spun/rewritten/generated), and compelling., John Mueller on Twitter
- You could take the Googlebot requests from your log file, and do a geo-IP lookup for them to check. My guess is you'll find mostly crawling from the US., John Mueller on Twitter
Search Engine Land Stories:
- The latest jobs in search marketing
- The benefits of dynamic rendering for SEO
- Google Ads issue results in missing conversions from data-driven attribution
- 3 changes coming to Google Ads automated extensions
- Google ad label experiment makes it easier to distinguish paid results
Other Great Search Stories:
Analytics
- How to Present Qualitative Data in a Business Report? A Step-By-Step Guide, Databox Blog
- Why you Should be Using the Google Tag Manager, PPC Hero
Industry & Business
- Google's advertising tech targeted in European publishers' complaint, Reuters
- Top Apple executives likely to be deposed in U.S. fight with Google, Reuters
- Apple executives may need to testify in DoJ's Google search lawsuit, AppleInsider
- Google awarded $8.7 million to security researchers in 2021, The Record
Links & Content Marketing
- 5 Ideas To Future-Proof Your Content Marketing Career in an AI Age, Content Marketing Institute
Local & Maps
- What You Need to Know about Updates from Customers on Google Maps, Local University
- How to Track Calls from Ads in the 3-Pack - Google Ads Help, Sterling Sky Inc
Mobile & Voice
- Google made a slick smart light that you can’t buy, Android Police
- Apple VR could offer Memoji FaceTime, SharePlay experiences, AppleInsider
- Google Voice for Android adds Smart Reply suggestions, 9to5Google
SEO
- Benchmark Your SEO Performance with a Custom State of Affairs Analysis, SEO Clarity
- Daily SEO Fix: SEO Reporting — More Specific Use Cases, Moz
- How To Fix "Duplicate, Google chose different canonical than user" in Google Search Console, Onely Blog
- How to Integrate Your Customer Journey Strategy and SEO Strategy, Search Metrics
- How To Write Title Tags for SEO That Rank, Siege Media
PPC
- Fox News host Dan Bongino earned himself a Google Ads ban too, Engadget
- Super Bowl 2022 commercials live coverage, CNBC
Feedback:
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