Google Ads To Create & Show More Ad Extensions In Search

Feb 14, 2022 - 7:31 am 0 by
Filed Under Google Ads

Google Ads Extensions

Google announced that it has is releasing more features to potentially show more ad extensions including sitelinks, callouts, and structured snippets. This includes a way to review and manage automatically created extensions and Google's machine learning showing extensions in a new way.

Automated Google Ads Extensions

Google Ads automated extensions will be eligible in the middle of March to show alongside their manually-created counterparts, Google said. "For example, if your ad only has two manually-created sitelinks that are eligible to show, Google Ads can now show two dynamic sitelinks as well, showing your ad with four sitelinks in total," the company explained.

Previously, dynamic sitelinks, dynamic callouts, and dynamic structured snippets were not eligible to show with your ad if you provided manually-created sitelinks, callouts, and structured snippets. That is no longer the case.

You will also be able to view reporting for these automated extensions at an individual level in the "Extensions page" of the Google Ads console. To see which automated extensions are shown with your ads, you will need to look for "Automatically created" extensions in the table view of the Extensions page. Again, this is launching mid-March:

click for full size

Google To Serve More Ad Extensions

Google will soon more ad extensions, specifically when sitelinks, callouts, and structured snippets from higher levels in your account are predicted to improve your performance, Google Ads will be eligible to serve alongside extensions of the same type from lower levels. This is also starting in mid-March, Google said. Previously, if you created these ad extensions at a more granular level, they would prevent higher level extensions of the same type from serving.

Google said "this change will help Google's machine learning select from the best extensions in your account and can help you show a more engaging ad. To prepare for this change, we recommend that you consolidate extensions to a level that makes sense for your account and ensure they're relevant for any subsequent levels."

Here is a diagram that explains the before and after:

click for full size

Here is how Ginny Marvin put it:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am
Google

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am
Google

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Google Ads Reporting Delay Bug Causes Advertiser Confusion