Google Tests New Trusted Store Badge

Jan 26, 2023 - 7:21 am 1 by
Filed Under Google Ads

Google Store Smile

Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.

FYI - here is how to qualify for this trusted store badge.

Brian Freiesleben spotted this new badge the other day and posted a screenshot on Twitter - here is that screenshot:

Google Trusted Store Badge New

Curently, the badge looks more like this version from last year:

click for full size

And the original one looked like this:

Google Trusted Stores AdWords Badge

Brian said on Twitter, "Would love to see Google add this to organic products from trusted merchants as well, but not sure if that’s likely."

Forum discussion at Twitter.


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