Google Search Generative Experience Tests Links In AI-Generated Answers

Aug 2, 2023 - 7:51 am 4 by
Filed Under Google

Google Robot Plugged In

It looks like all the negative feedback around the lack of links within the AI-generated answers that Google's Search Generative Experience generates has made a difference. Google is testing links directly in those answers in the SGE results.

We are seeing these links in the form of classic-looking citations, in the form of button overlays and in the form of quotation overlays. I first broke this news at Search Engine Land but since then, we have seen additional link formats, which I have below.

Shalom Goodman was the first to spot the test and notified me of it on Twitter, he sent me these screenshots via email showing the links directly in the generative answer (click to enlarge them):

click for full size

click for full size

Those are two examples from Shalom, but this was what it looked like before Google added these links:

click for full size

Here is a screenshot from Brendan OConnel on Twitter showing the button arrow down interface for the source:

click for full size

Here is a GIF of that in action from Mike Futia on Twitter:

Google Sge Links Buttons

Glenn Gabe posted a screenshot on Twitter without the "bearclaw":

click for full size

Another spotting:

There is also this quote variant UI from Pete Meyers on Twitter:

click for full size

Later on yesterday I started to see it myself, including on mobile search, here is my screenshot I posted on Twitter:

Google Sge Links Mobile

It is excellent to see Google testing ways to make the AI-generated answer in the Google SGE results more interactive and clickable.

Brendan OConnell also sent me this nice graphic summarizing the changes:

click for full size

The issue of not linking to the specific product or company mentioned in the AI-generated answer still exists as Lily Ray pointed out:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am
Google

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: Google Search Showing Too Many Ads - Google To Fix