Google Search Generative Experience Tests Links In AI-Generated Answers

Aug 2, 2023 - 7:51 am 4 by
Filed Under Google

Google Robot Plugged In

It looks like all the negative feedback around the lack of links within the AI-generated answers that Google's Search Generative Experience generates has made a difference. Google is testing links directly in those answers in the SGE results.

We are seeing these links in the form of classic-looking citations, in the form of button overlays and in the form of quotation overlays. I first broke this news at Search Engine Land but since then, we have seen additional link formats, which I have below.

Shalom Goodman was the first to spot the test and notified me of it on Twitter, he sent me these screenshots via email showing the links directly in the generative answer (click to enlarge them):

click for full size

click for full size

Those are two examples from Shalom, but this was what it looked like before Google added these links:

click for full size

Here is a screenshot from Brendan OConnel on Twitter showing the button arrow down interface for the source:

click for full size

Here is a GIF of that in action from Mike Futia on Twitter:

Google Sge Links Buttons

Glenn Gabe posted a screenshot on Twitter without the "bearclaw":

click for full size

Another spotting:

There is also this quote variant UI from Pete Meyers on Twitter:

click for full size

Later on yesterday I started to see it myself, including on mobile search, here is my screenshot I posted on Twitter:

Google Sge Links Mobile

It is excellent to see Google testing ways to make the AI-generated answer in the Google SGE results more interactive and clickable.

Brendan OConnell also sent me this nice graphic summarizing the changes:

click for full size

The issue of not linking to the specific product or company mentioned in the AI-generated answer still exists as Lily Ray pointed out:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2024

Apr 18, 2024 - 4:00 pm

Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Previous Story: Google Search Showing Too Many Ads - Google To Fix