Google Tests Search Ads Carousel Slider

Apr 4, 2024 - 7:31 am 0 by
Filed Under Google Ads

Google Carousel

Google is testing a new format for search ads, the ads go in a slider or carousel that let you swipe through various ads, instead of scrolling past them. I kind of like this but I assume advertisers will not like it.

This test was spotted by Alexander Hatala who posted this screenshot on X:

Google Ads Slider Carousel

He did ask a relevant question, "How does this affect Top and Absolute Top metrics? Are all 5 of these ads considered top?" That goes back to the new definition of top ads.

We have seen Google shopping ads carousels before and other flavors but I don't believe I've seen this specific test yet.

Forum discussion at X.

Update: Google has confirmed this is a test:

 

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