Google Tests Search Ads Carousel Slider

Apr 4, 2024 - 7:31 am 0 by
Filed Under Google Ads

Google Carousel

Google is testing a new format for search ads, the ads go in a slider or carousel that let you swipe through various ads, instead of scrolling past them. I kind of like this but I assume advertisers will not like it.

This test was spotted by Alexander Hatala who posted this screenshot on X:

Google Ads Slider Carousel

He did ask a relevant question, "How does this affect Top and Absolute Top metrics? Are all 5 of these ads considered top?" That goes back to the new definition of top ads.

We have seen Google shopping ads carousels before and other flavors but I don't believe I've seen this specific test yet.

Forum discussion at X.

Update: Google has confirmed this is a test:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Google Ads With Related To Your Search Label