Google On Why Important Links Might Not That Be Important Or Helpful

Jan 3, 2024 - 7:41 am 7 by

Google Robot Shiny Links

Google's John Mueller explained why some links that you think are important might not be that important for search ranking purposes. He responded to a question on Reddit asking why an important link is not shown by the third-party link trackers.

The person asked, "I have the most important (parent company) domain linking to the site but it doesn’t show on any trackers and I haven’t seen a noticeable increase in DA or traffic since then. They linked in a blog post and we link them often. Am I doing something wrong? Do I need to ask them to do anything specific?"

The obvious answer is that not all link tracking tools pick up all links and that Google does not use DA, a third party metric.

But John added more, he said:

  • PageRank is per page, so a random page on an important domain is still a random page.
  • da is da, and not Google.
  • if it's from your parent company, maybe they have a more persistent page that they could use.
  • no tool that shows links is ever complete.
  • trying to understand how links like this work is fine, but don't over focus on links.

Forum discussion at Reddit.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Big Google Search Console Feature Request List For 2024