Google On Why Important Links Might Not That Be Important Or Helpful

Jan 3, 2024 - 7:41 am 7 by

Google Robot Shiny Links

Google's John Mueller explained why some links that you think are important might not be that important for search ranking purposes. He responded to a question on Reddit asking why an important link is not shown by the third-party link trackers.

The person asked, "I have the most important (parent company) domain linking to the site but it doesn’t show on any trackers and I haven’t seen a noticeable increase in DA or traffic since then. They linked in a blog post and we link them often. Am I doing something wrong? Do I need to ask them to do anything specific?"

The obvious answer is that not all link tracking tools pick up all links and that Google does not use DA, a third party metric.

But John added more, he said:

  • PageRank is per page, so a random page on an important domain is still a random page.
  • da is da, and not Google.
  • if it's from your parent company, maybe they have a more persistent page that they could use.
  • no tool that shows links is ever complete.
  • trying to understand how links like this work is fine, but don't over focus on links.

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 14, 2025

Jul 14, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Remains Heated Through Weekend

Jul 14, 2025 - 7:51 am
Google Search Engine Optimization

Google Updates Merchant Return Policies & Loyalty Programs

Jul 14, 2025 - 7:41 am
Google Ads

Google Local Service Ads Reviews Now Managed By Business Profiles

Jul 14, 2025 - 7:31 am
Google

Google AI Mode With Link Cards Only - A Bug?

Jul 14, 2025 - 7:21 am
Google

Google AI Overviews Now With Many Videos

Jul 14, 2025 - 7:11 am
Previous Story: Big Google Search Console Feature Request List For 2024