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I've been covering the favicon change in the search results almost every day since it launched but a new question SEOs want to know is how long would it take Google to update the favicon they display in the mobile search results for your site after you change it. For the most part it seems like most SEOs said it takes around 24 hours, sometimes less.
The guidelines specifically say "Google will look for and update your favicon whenever it crawls your home page. If you make changes to your favicon and want to inform Google about the changes, you can request indexing of your site's homepage. Updates can take a few days or longer to appear in search results."
But some are saying it has been over 24 hours and still not favicon change.
Of course, Google needs to crawl and process the new favicon and that, for some sites, can take time. But savvy SEOs make sure to use Google Search Console to push Google to recrawl sooner. And even after that, sometimes the icon is not updated within a day.
Here are some tweets from the community on how long it is or has taken:
Anyone successfully update their favicon and get it to show in Google mobile results? If "yes", how long did it take? I'm sitting on about a day now. Request re-indexing via GSC -- small site, though, and not very mobile-friendly. Favicon is showing up in Chrome.
— Dr. Pete Meyers (@dr_pete) May 29, 2019
To answer your question, @dr_pete, it was only a few hours til it updated. That's after I asked for a recrawl of the site's home page via GSC's URL Inspection tool.
— Bill Hartzer (@bhartzer) May 29, 2019
It took just under 22 hours - we updated a number of clients sites along with our own and all had updated within 22 hours....quickest was just under 7 hours
— Mark Taylor (@marktaylor27) May 29, 2019
Was nearly instant to be honest. I updated it and it was appearing within a couple of hours. Maybe I got lucky.
— Brett Elliott (@brettmandoes) May 29, 2019
I think it was less than 24 hours for me.
— Kristen Stack (@thekristenstack) May 29, 2019
Finally updated this morning. So, just a bit under two days. My site has some mobile-friendly errors. Maybe that caused delays?
— Dr. Pete Meyers (@dr_pete) May 30, 2019
So overall, for the most part, it seems pretty quick. It seems most sites are updated within 24 hours.
Forum discussion at Twitter.
