Google Mobile Search Redesign Live: Favicons & Ad Label Blending

May 23, 2019 - 7:23 am 8 by
Filed Under Google

click for full size

For years Google has been testing placing the URL at the top of the search result snippet. Google also has been testing favicons near the URL as well for years. Google has also been testing a black ad label. Now it is officially all live in the main mobile search results.

And guess what, many in the SEO community believe it was done to confuse the searcher into thinking the ads are organic results. And I am not sure I disagree - it does seem to do that. The truth is, many of these UI changes like this seem to all try to improve the CTR on search ads. But hey - Google is saying this is not to confuse but rather Google said "With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for. "

Here is the comparison (click to enlarge):

click for full size

Here is what some are saying about how it blends with the ads:

What do you think?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google SEO Myth Busting Video On GoogleBot