Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am 0 by

Google Logo Gloves

Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and businesses related to health and safety.

Google posted on the strucutured data help document a notice at the top that reads:

Upcoming deprecation: This feature is being deprecated and its support will be dropped from July 31, 2025.

Here is a screenshot of the top of the page:

Special Announcement Sd Deprecation

So if you are still using this structured data, you are okay to remove it. Although, other search engines may still support it.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Strongest & Strong Match Labels On Sponsored Results

Jun 23, 2026 - 6:05 pm
Search Forum Recap

Daily Search Forum Recap: June 23, 2026

Jun 23, 2026 - 10:00 am
Google Ads

Google Ads Clarifies AI Max For Search Campaigns Reporting

Jun 23, 2026 - 7:51 am
Google Search Engine Optimization

Google Search Console AI Performance Report Rolling Out To More

Jun 23, 2026 - 7:41 am
Google Updates

Google Creates Subscription Linking For News Publishers

Jun 23, 2026 - 7:31 am
Google Ads

Google Ads On Travel Promotion Ads & Booking Links Work For Search Campaigns For Travel

Jun 23, 2026 - 7:21 am
 
Previous Story: More Studies Show AI Overviews Harm Google Click Through Rates