Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am 0 by

Google Logo Gloves

Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and businesses related to health and safety.

Google posted on the strucutured data help document a notice at the top that reads:

Upcoming deprecation: This feature is being deprecated and its support will be dropped from July 31, 2025.

Here is a screenshot of the top of the page:

Special Announcement Sd Deprecation

So if you are still using this structured data, you are okay to remove it. Although, other search engines may still support it.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Ads

Microsoft Advertising Web User Interface Is Currently Down

Oct 29, 2025 - 4:35 pm
Google News

Google Ad Revenue Up 13% & Bing Ads Revenue Up 16%

Oct 29, 2025 - 4:13 pm
Search Forum Recap

Daily Search Forum Recap: October 29, 2025

Oct 29, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Around October 28th

Oct 29, 2025 - 7:59 am
Google

Google Rolls Out Early Access To Gemini For Home Voice Assistant

Oct 29, 2025 - 7:51 am
Google Ads

Google Merchant Center Preferred Audience For Promotions Restrictions

Oct 29, 2025 - 7:41 am
 
Previous Story: More Studies Show AI Overviews Harm Google Click Through Rates