Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am 0 by

Google Logo Gloves

Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and businesses related to health and safety.

Google posted on the strucutured data help document a notice at the top that reads:

Upcoming deprecation: This feature is being deprecated and its support will be dropped from July 31, 2025.

Here is a screenshot of the top of the page:

Special Announcement Sd Deprecation

So if you are still using this structured data, you are okay to remove it. Although, other search engines may still support it.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2025

May 22, 2025 - 10:00 am
Google Ads

Google Ads Come To AI Mode & AI Overviews Desktop

May 22, 2025 - 7:51 am
Google Ads

New Google Ads Smart Bidding Exploration: Bidding Update

May 22, 2025 - 7:41 am
Google Ads

Google Ads New AI Tools & Agentic Capabilities

May 22, 2025 - 7:31 am
Google Search Engine Optimization

New Google Docs On Using AI Generative Content & AI Search Features

May 22, 2025 - 7:21 am
Bing Search

Bing Tests Double Border Search Box

May 22, 2025 - 7:11 am
Previous Story: More Studies Show AI Overviews Harm Google Click Through Rates