Google: People Searching For Your Brand With Keywords Don't Help You Rank

Apr 7, 2023 - 7:11 am 8 by

Google Mountain Woman Laptops

Google's John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people search for your brand name followed by a keyword phrase won't help you rank better.

I know this is probably obvious to some, but sometimes I find questions being asked that seem new to me and I like to cover them. The question was worded, "Do branded queries, like [keyword] + [brand name], help a website rank for non-branded queries?"

John Mueller replied on Mastodon saying, "No, I don't think that would make much sense."

It is just too easy to spam, if you think about it. I believe this is how folks use to spam Google Suggest, auto-complete, in the old days.

Here is the full back-and-forth on this topic on Mastodon:

Google Brand Keywords Seo Question

Forum discussion at Mastodon.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2024

Jun 19, 2024 - 10:00 am
Google

Report On If Google Showing Fewer Reddit Links In Search?

Jun 19, 2024 - 7:51 am
Google

Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

Jun 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Two Common Reasons When A Spike In Crawling Is Bad

Jun 19, 2024 - 7:31 am
Google

Google Tests Two More People Also Ask Results (6 PPA)

Jun 19, 2024 - 7:21 am
Google Maps

Google Local Panels Gains Menu Button

Jun 19, 2024 - 7:11 am
Previous Story: UN Chamber Music Society Performance At Google