A couple of weeks ago, Google announced Multiturn ads, ads show up on responses to follow-up user queries. Well, those ads seem live. I was testing AI Mode on Friday afternoon and here are screenshots and videos of Multiturn ads in AI Mode.
As a reminder, Google told me that "Multiturn ads show up on responses to follow-up user queries as users engage in back-and-forth conversations with AI Mode." Google also said, "Ads will be clearly labeled as 'Sponsored.' We’ll continue testing new formats to ensure ads remain helpful and relevant."
So here is a full-size screenshot of ads not just in the first query but in the follow-up query. You'll see at the bottom of the results, there are ads labeled "Sponsored," twice.
Here is a video of it in action:
I even tried more queries, and I saw additional ads show up in the third and fourth follow-up queries.
I guess Google will have better earnings in its next quarterly report because we are seeing more ads in AI mode?
Forum discussion at X.
