Over a year ago, we saw Google testing a "First order" label on shopping ads within search. Now, we are seeing Google test a variation of that named "1st order price" on those same ads. It basically tells the customer that if this is their first order with this retailer, it is a special discounted price.
This was spotted by Sachin Patel who posted this screenshot on X:
This is the one from last year:
Not sure if I like this label, I can see shoppers being confused by it...
Forum discussion at X.
