Google Search Console Kills Fetch As Google For Mobile Apps

Sep 12, 2017 - 7:54 am 1 by

Mobile5 Google 640

Google has removed a feature within Google Search Console for mobile apps, specifically the fetch as Google feature. Google announced the departure of this feature on Google+ about 24 hours ago saying "to avoid unnecessary duplication, we'll be turning off the old "Fetch As Google for Apps" feature in Search Console." And just like that, it is gone.

I don't see any other way to get a fetch as Google feature in the Firebase app indexing docs - so maybe I am missing where the "unnecessary duplication" is with this feature?

In any event, Google originally added this feature in May 2015. A year later, Google renamed Google App indexing to Firebase app indexing and slowly we saw Google spend less and less time on search with app indexing.

Here is what the feature looked like, which showed app developers how Google was able to index the content on any app URI.

click for full size

The feature is now completely gone and we are left with just Search Analytics and Crawl Errors for now:

click for full size

Oh, we do have native apps for this site that work pretty well. You can download them for iOS or Android for free and we will send you important push notifications of breaking stories (we don't send too many notifications).

Forum discussion at Google+ and Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 12, 2025

Dec 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More

Dec 12, 2025 - 8:01 am
Google Maps

Google Gemini Local Results In Visual Formats

Dec 12, 2025 - 7:51 am
Google Ads

Google On AI Max Inferred Intent vs Raw Text

Dec 12, 2025 - 7:41 am
Google Maps

Google Maps Share Button Drops X For Reddit & Facebook

Dec 12, 2025 - 7:31 am
Google

Google News AI-Powered Article Overviews Go Live For Some Publishers

Dec 12, 2025 - 7:21 am
 
Previous Story: Google Gary Illyes: Why Do You Publish On Medium Over Your Own Site?