Google Gary Illyes: Why Do You Publish On Medium Over Your Own Site?

Sep 12, 2017 - 7:36 am 17 by


Medium is a pretty popular online publishing platform where you can write and publish on the Medium domain and property. But when you publish there, you don't get the traffic to your own web site or get any direct benefit in terms of links and offsite signals to your site - Medium gets all of that. Of course, Medium has a large large network and you may be able to get more eyeballs on your story if you publish there over publishing on your small blog.

Gary Illyes from Google said on Twitter in response to an article named Here’s Why You Should Be Posting on Medium "I still don't get why would you use medium instead of your own site for publishing -_-"

He added why:

Then this not only lead to a discussion around Medium but also around why do publishers implement AMP, the content for the most part is hosting on Google when you host on AMP. So Gary had to spend the rest of the Twitter chain defending AMP.

Even John Mueller of Google got into the action:

Do you publish on Medium? If so, why? I have never done it, yet.

I should add, technically Medium does let you canonical the article to another URL, like your own site.

Forum discussion at Twitter.


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