Google App Indexing Replaced By Firebase App Indexing

May 18, 2016 • 7:24 am | comments (0) by | Filed Under Google Search Engine Optimization

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Today is Google I/O and I am spotting a some changes to the Google docs that have not yet been announced. It seems Google has renamed it's Google App Indexing to Firebase App Indexing. Firebase is a company Google acquired in October 2014 that makes products for software developers building mobile or web applications. You can read about them at

If you go to, which I found from the rich cards link in the Google Search Console, it shows a section that reads:

Firebase App Indexing

Send users from Search to your app with Firebase App Indexing, formerly Google App Indexing.

Here is a screen shot:

Google Firebase App Indexing

The learn more link 404s for me and goes to but that should change soon. If you search for [firebase app indexing] you will find this documentation at

I have not yet seen if there are functional changes that come along with this or just a naming change.

Forum discussion at Google+.

Update: Google removed all the references to Firebase but the screen shots above show I saw them.

Update 2: After I/O Google officially announced it and put the name back to Firebase app indexing.

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