eHow Hit Hard By Google Panda Update

Apr 18, 2011 - 6:43 am 10 by

eHow LogoSistrix reported that eHow.com was hit very hard by the global rollout of the Google Panda update.

Here is the chart Sistrix released of ehow.com's traffic drop:

click for full size

Sistrix used a metric of -66% for describing how badly eHow was hit.

Demand Media, the parent company of eHow, responded saying:

Certain third parties that have published reports attempting to estimate the effect of recent search engine algorithm changes made by Google on traffic to the Company's owned and operated websites have significantly overstated the negative impact of those changes on traffic to eHow.com, as compared to the Company's directly measured internal data. Recent search engine algorithm changes have negatively impacted search driven traffic to some of our websites, including eHow.com, resulting in moderately lower year-to-date page view growth for the Company's owned and operated Content & Media properties compared to page view growth rates before the algorithm changes. Nevertheless, the Company currently expects that its year-over-year page view growth across its owned and operated Content & Media properties in the second quarter of 2011 will be comparable to, or greater than, the year-over-year page view growth achieved in the second quarter of 2010.

To me, this clearly shows eHow was hit globally by this update but Demand Media wants to downplay the roll it will have in terms of their traffic and thus dollars. Matt McGee at Search Engine Land has some more data on eHow.

Meanwhile, we did report some people saying they have seen incremental improvements with the latest update. So I do hope that was you.

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at WebmasterWorld.

 

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