Is Google Rolling Out A Farmer / Panda Update?

Mar 29, 2011 - 8:49 am 9 by

Google Farmer Update Roll OutThere has been a slight uptick in the number of people reporting an update to the Google Farmer/Panda algorithm change.

Yesterday I gave a status update on farmer/panda and said I do not believe it is rolling out. Some disagreed with me but most did not.

The thing is, as Donna said, it might be rolling out on certain Google datacenters and not to everyone yet.

Trusted sources at the ongoing WebmasterWorld threads are saying that they have seen a 20-25% uptick in traffic post the Google update. So while they saw a 60% plus drop in Google referrers, since then, and recently, they saw a 20-25% increase in traffic. In addition, some are saying they are seeing the update roll out to Google UK.

Related to an improvement in the Google US algorithm update, a senior WebmasterWorld member gave some deeper insights into his traffic:

About 85% of my traffic comes from the homepage. So when I saw a 60% drop in traffic post-Panda, it was via phrase-based re-ranking on the homepage, but I did see 200 to 400 position drops (according to WMT) on my 5 shallow pages (that had affiliate links). Since internal pages only account for about 15% of my traffic, I really didn't notice their demotion impact.

So what I think I am seeing, is an increase in traffic due to a specific phrase. That phrase (for the homepage) fell 550 positions, but has recovered to the top 100. This seems to have resulted in a slight upward nudge in longer-tail phrases that utilize that phrase. So "blue widgets" fell to -550, but as of Saturday it now ranks about #99. Subsequently, "big blue widgets" went from #20 to #16. For me, this has been very phrase specific, but I see the "shallow content" aspect. I'm not sure which is the chicken or which is the egg.

So maybe we are seeing early signs of Google updating and rolling out the Farmer/Panda update even further?

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at WebmasterWorld.

Image credit to Nancy Phillips on Flickr.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Locks Down Complaints Of Image Thumbnails Not Showing In Search

May 17, 2024 - 7:11 am
Previous Story: Share Your Best Google AdWords Practices Week