Since before last year's holiday season, we have been seeing a "Shop All Deals" banner-like ad in the Google Search results for e-commerce and other queries. Boyd Norwood from nozzle.io looked at their data and found that this banner shows up 40-50% of the time over the last four or so months.
He looked at 3,760 keywords, although, I am not sure if those keywords are more e-commerce related or not.
This is what that banner looks like:
Boyd posted a video walk through of his data over here if you want to dive deeper.
Your tweet made me look into how often Shop Deals is showing up. Here is a quick video that shows it appearing 40-50% of the time over the last 4 mos. for 3,760 kwds.
— Boyd Norwood - nozzle.io (@boydnorwood) March 21, 2024
Also, I'm curious to know if you think this type of result should be given rank?https://t.co/08inGEBUFz pic.twitter.com/XRdUYxT8Vt
Do you like this feature for e-commerce queries?
Forum discussion at X.
Update:
I finished analyzing 60,000 e-commerce focused keywords and found that this new Shop Deals feature shows up 41% of the time on desktop and 45% of the time on mobile.
— Boyd Norwood - nozzle.io (@boydnorwood) April 25, 2024
There also is a newer version of this feature with filter bubbles.
More info here:https://t.co/55rlFjk575 https://t.co/uK6d9v2lea pic.twitter.com/X8G2LJNu6E
