Google Places 'Shop All Deals' Banner In The Search Results

Google is testing placing what looks like a banner ad in its own search results. It says "Shop all deals" and takes you to a query for "shop deals" but not with the original query you entered.

It is pretty wild that Google is doing this, I mean, this is one of the biggest search refinement placements from Google ever. But I guess Google wants you to find deals. :)

Here is a screenshot from Brodie Clark on X:

This is not just showing up in English results, here is a screenshot from someone in Japan:

Shop all deals出現記念#金曜日のネタ帳 pic.twitter.com/XTh0YJzmhh

— さかき☕ (@kyumin_ny) October 18, 2023

And France.

What's this Shop all deals banner showing up in search results (on https://t.co/T3oZvL83re)? @rustybrick is this new? It links to https://t.co/afDVnrL4Xv - makes no sense in https://t.co/T3oZvL83re pic.twitter.com/fmyBnI2LJi

— Neil McCarthy (@GoodnessNeil) October 18, 2023

And India:

Not sure if someone else replicated this, but noticed this interesting "Shop all deals" widget in Google Search. On click, it redirected to another Search Results page.
It seems that Google is testing something new. @rustybrick Have you noticed this? pic.twitter.com/4E98gHiKLL

— Ankit Srivastava (@VaranasiBlogger) October 19, 2023

I cannot replicate but I was able to bring up that ongoing left side shopping filter bar:

This is what should come up:

I am not a fan of Google putting banner ads in their own search results but hey, it is not my search engine.

Forum discussion at X.

Google also has a button to "shop all deals" once you are in a specific category:

🧵 this is the dedicated button , not in filters pic.twitter.com/iIsrjCOWrZ

— Khushal Bherwani (@b4k_khushal) January 29, 2024

Update: Google has been doing these deal banners for holidays - here is another example:

Just noticed this "back to schools deal" banner that Google is adding to SERPs with back to school kids shopping intent.

An expansion of the "shop deals" banner we see around major holiday and shopping events.https://t.co/J9WAshI7qG pic.twitter.com/ESDzTVy16G

— Brian Freiesleben v2 (@type_SEO) August 8, 2024