Microsoft is testing expanding the text of the Microsoft Advertising search ads on Bing Search. So when you hover your mouse over an ad in Bing Search, the text expands.
Google was recently testing expanding snippet text on hover and now Bing is. Also, Bing was testing larger search ads when compared to organic listings.
Here is a GIF of this in action from Sachin Patel who shared this on X:
I am not sure if I like this or not.
Forum discussion at X:.
Updare: Still happening in 2026:
Bing Ads Is Doing This Thing Now Where All The Ads On The Page Like POP OUT At You As Your Scroll LOL.
— Anthony Higman (@AnthonyHigman) July 24, 2026
It Is Becoming Abundantly Clear That All Of These Ad Platforms Are Like CLEARLY Running Out Of Ideas At This Point And It REALLY Shows. SMFH. pic.twitter.com/rcz7a1Om84
