Google Experiment Results: The Power of Navigation Links

Dec 10, 2008 - 8:44 am 2 by

In our continued coverage of the a WebmasterWorld thread started by senior member CainIV, we learn two more things. These two items are likely obvious to most, but have been confirmed (at least to CainIV) that they are true based on his experiments.

  1. Changes to navigation links can have a serious impact on a site's ranking in Google. CainIV said, "there are certainly nav and footer link thresholds that cause a website - even a website into the top 5 - to spin out and down to pages 5 and 6 in ranking."
  2. Navigation links are treated differently then links within the content. CainIV said, "Google appears to handle thresholds from links within content different than those within nav or footer sections - this is to say, that content links have a fuzzier 'trust' logic about them, and I could more links to content, faster and more focused on the primary keyword pointed at the root url without the same threshold being crossed."

Like I said and like CainIV said in the thread, this is likely all assumed already but can't hurt to validate it.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Weekend Google Core Ranking Volatility Taxing Site Owners

Apr 14, 2024 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Previous Story: Click Data Used in Google Rankings? Google Kind Of Comments