Google AdWords Now Targeting their "Desktop" Ads to Mobile Users

Dec 10, 2008 - 9:13 am 0 by
Filed Under Google Ads

The Inside AdWords blog mentions that Google is now empowering advertisers to target their normal "desktop" ads to users on the iPhone, the T-Mobile G1, and other mobile devices with full-fledged web browsers. We acknowledged late last month that you can target ads to different platforms (be it a desktop/laptop computer or a mobile device with full Internet browsers), and now it's been officially confirmed by Google:

Amanda Kelly of Google says:

This new option will now allow you to display your ads specifically on these devices, create exclusive campaigns for them, and get separate performance reporting. We hope this option will help you more effectively reach your audience with the right message at the right time.

This all seems promising, but I think that a few people are suspicious about the same functionality. It may be best for Google to focus on geotargeting better to users with mobile devices and offering services that empower advertisers to leverage this traffic.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Experiment Results: The Power of Navigation Links