How Does Changing Your Navigational Links To Rich Keywords Impact Rankings?

Dec 1, 2008 - 8:05 am 0 by

Senior WebmasterWorld member, CainIV, has been running an experiment for just about two months now. The experiment is to test to see how changing your navigation links from "home," to a keyword, to another keyword, can impact your rankings.

Yes, this experiment is an internal linking strategy test.

The WebmasterWorld thread is here and it started by on October 1st. It is now December 1st, and CainIV is sharing some results. He said:

I have found that if a website is launched with those footer to home keyword links, then it is almost as if Google ignores those. However, if they are added or removed as the website begins to rank, in general the rankings go south.

Be careful when adding or removing those footer links!:)

It is important to note that these link changes are all pointing to the home page.

CainIV seems like he will be sharing more of this experiment, so check out the thread.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing SEO

Bing Webmaster Tools Down Has Been Down Hours

Mar 19, 2025 - 1:10 pm
Search Forum Recap

Daily Search Forum Recap: March 19, 2025

Mar 19, 2025 - 10:00 am
Google Updates

Google Confirms Volatility Prior To March 2025 Core Update Was Not That Core Update

Mar 19, 2025 - 8:01 am
Google

Google Tests AI Overviews In Middle Of Search Results Page

Mar 19, 2025 - 7:51 am
Google

Google Expands Health Overviews & Adds What People Suggest In Search

Mar 19, 2025 - 7:41 am
Bing SEO

Bing Webmaster Tools Copilot Feature Opens Up To All

Mar 19, 2025 - 7:31 am
Previous Story: Google Testing Multiple Text Ads On Image Search